Women of The Disco: Part 9

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Ashley Pisterzi

Ashley Pisterzi

Ashley got her start in the music industry in 2012 when she entered a music organization at Texas A&M (whoop!). Shortly after her first semester, she began an internship at the Grand Stafford Theatre in Bryan, Texas. It was there that she started spending almost every weekend at the venue, taking photos, working the door, and even coordinating shows with day-time, campus events as an executive member of the music organization. The summer after college, she toured each weekend as a merch manager with a country music artist. That Fall, she moved to Dallas and began searching for her new home. She found it at The Prophet Bar in Deep Ellum while working at Third String Productions as an assistant to a talent buyer. She spent the next few years traveling between Houston, Austin, and back home to Dallas while taking a hands-on approach to learning what it takes to manage a show. At the end of 2018 she began a new position, assisting a Senior Talent Buyer at AEG.

For the last year, Ashley has been working as a Contract Assistant at Disco Donnie Productions, where she processes and manages artist contracts. She lives in Dallas with her husband and three dogs.

Advice: Always be learning.

Jessica Paris

Jessica Paris

Jessica started out by promoting for her local nightclub back in her hometown of Jacksonville, FL. From there, she began volunteering her time by taking care of the artists that were being brought in to perform, which turned out to be her introduction to the world of Artist Relations and Hospitality. Finally, Jessica got her first paying gig working Ultra Music Festival in Miami back in 2018 which opened the door to her getting brought on to work festivals. Once Jessica had a glance into the world of festival production and operations, she was completely hooked and knew that that world was the one she was meant to be in. Now Jess can say that she’s worked for a number of different departments ranging from Site Operations to Accreditation/Credentials to Artist Relations/Hospitality, and she has even been able to work on award shows here in LA as well as the Super Bowl back in 2022. Jessica has been lucky to be able to expand her experience to include work outside of just the festival world especially since moving out here to LA and she loves the challenge of learning and mastering a new role/department!

As a freelancer, Jessica’s day to day varies greatly and she can honestly say that’s a huge part of what she loves so much about what she does. Jessica gets to travel the country working different events and meeting new people constantly. When she is home in LA, she spends a lot of time focusing on her mental health and well-being in order to best prepare herself for on-site life since things can be crazy! But the energy and craziness is truly what she loves.

Jessica has always tried her best to be as much of a sponge for knowledge as she can be when on-site. She’s been extremely lucky to have been able to learn from some of the best in the business, including many strong, fierce women. There isn’t a single role that Jessica wouldn’t be willing to tackle and learn, and her willingness to learn and try new things has taken her far.

Advice: Don’t listen to what anybody has to say that doesn’t support you. Follow your heart, don’t compromise what you know is right, and just keep on pushing on because nobody is going to push for you.

Cassidy Kotyla

Cassidy Kotyla

Cassidy owns a company called Haus of Bass that exists as both a management company and marketing agency — She gets to work with brands, artists and creators whose sole purpose is to make people happy, so in turn that makes her pretty happy. Some of Cassidy’s management clients include The Never Ending Fall, Soltan, MADGRRL and Saint Punk, and her marketing/brand partnership clients range from Ravealation to Cheat Codes to Brandi Cyrus to The Guess Who and many more.

No day is the same and with just getting back from a two month long world tour (go Soltan), Cassidy finds herself traveling often and getting to meet incredible people along the way. She originally went to school for Journalism at UMass Amherst, became a reporter in order to get admission to festivals, then fell in love with marketing and photography amidst sneaking out of school on the weekends. Because she was under 21 in college, Cassidy would volunteer to shoot the 18+ rock shows. Within a few years, she found herself knee-deep in promoting electronic shows in Boston, learning the art behind being a good manager, and falling in love with the stage more and more. Now, she is proud to say it’s fully consumed her life – which is wild, considering she grew up in an immigrant family that required her attendance back at home before sundown. And those foam n’ glow parties? Forget about it. Now, Cassidy’s days are consumed by Facetiming her mother in Thailand on tour, asking her mom to remain calm and check Cassidy;s Apple location whereabouts, as mothers require these days. She wears black, constantly, and gets to spend her days employing brilliant people who could probably lead this entire country. Simply put, Cassidy has the best job in the world, but it took a lot to get here.

Advice: If you want to be a CEO, an artist manager or marketing manager one day, Cassidy firmly suggests you find a mentor that will teach you things you’ll never be able to learn in university. Take the gamble and move to LA, NYC, anywhere that will give you that opportunity. Take the job where you get coffee for CEOs. Be the intern who sends ticket counts. Because one day, you’ll look back at that experience and it’ll be your turn to hire that intern, and you’ll hope you can give them the same experience (if not better) than the one you got. This is a very small industry at the end of the day, and when we leave, we want to make it a better place than when we started. If you’re a woman, be ready to send 3x more emails with 5x more no’s as a response, be left wondering your place in the room for years, and understand that we’re living in an ever-changing world, so try not to hate the process too much. Enjoy the fact that you work in the best industry, well, ever, and turn your memories, feelings and passion and put them into songs, shows and hope for artists.

Samantha Gallagher

Samantha Gallagher

Formerly from the East Coast but currently residing in Denver, CO, Sam Gallagher has continued to warrant her position in nearly every avenue of the music industry. Boasting experience at renowned firms such as C3 Management working for The Strokes, Live Nation, Universal Music Group, and Paradigm Talent Agency alongside power-house agent Cody Chapman, Gallagher has mastered a number of skill sets, ranging between signature agency trades, social media and tour marketing, venue operations, and live production itself.

After facing a setback due to major corporate layoffs during the pandemic in 2020, Sam transformed a hardship into an opportunity for expansion. Discovering a strong enthusiasm for longterm artist development throughout her career, she capitalized on her widespread knowledge to transition to a role with countless duties, now reigning the title of Artist Manager at independent management entity Optimystic Endeavors. Already attracting a roster of accomplished and diverse acts including Ravenscoon, Tripp St., VEIL, HEYZ, pronouncedyea, and Sharlitz Web, Sam is surrounded by a tight-knit team built of women and her mentor Loper. Dedicating herself to protecting the best interest and free creative will of her artists at all times; she nurtures their passions day in and out, executing their artistic visions as intended.

Setting the standard of what management should look like as she advances in her own forward course, Sam proves herself capable of moving mountains and a clear role model for any woman with their sights set on the music field.

Advice: “If you’re just starting out and don’t know where to begin, do anything. Even the smallest of jobs will help you meet people in the industry and that could lead to bigger opportunities. Work hard but work smart, pay close attention to detail, find passion in whatever you’re doing, and double down on yourself to learn new skills. Always strive to gain more knowledge, even in things not directly related to your role. Be open-minded, well-rounded, and be someone that others not only enjoy being around, but desire to be around.”

Kendall Milo

Kendall Milo

As an avid music fan (girl) since the days of Bieber Fever, Kendall’s love for live music and artists took a new shape when she started listening to EDM. Kendall became passionate about the community and attended festivals and concerts throughout high school, it kept her going during tough times and created some of her best. She made lots of friends and connections with like-minded people online which led her to have an opportunity to tour with the Excision team selling merch. This opened up Kendall’s desire to find new avenues in the music industry to eventually make this a full-time career. She held artist hospitality, merchandise management, and admin assistant positions at various festivals over the years including; Electric Forest, Dirtybird CampINN, Gridlife, and more. Then, Chad Verway, the Marketing Director, assistant talent buyer, and her mentor, hired Kendall at The Intersection venue in Grand Rapids, MI as the Marketing Assistant, Artist Hospitality Manager, & Street Team Leader. When the venue closed during the pandemic, Kendall pivoted to a marketing position with Friends of Friends agency. She worked her way up to a Marketing Director position and was leading the campaigns of multiple national events and businesses.

Going into 2023, she pivoted back to her love for live events, moving to Austin, TX to accept a Production Manager position with NoCo Hospitality group, leading their production and artist relations at Superstition, Austin’s newest nightclub. Kendall’s daily responsibilities include coordinating with artist teams to advance ahead of their play at the venue and coordinating with our production and venue team to ensure the day of show runs perfectly. Using her marketing background to assist with artist and venue marketing, as well as assisting in booking local talent, programming for the nightclub, and other NoCo properties. She decorates and supplies the green room with artist needs, as well as stage managing night of shows and ensuring night goes smoothly.

“There is nothing more important than staying true to yourself and treating others with kindness.” Kendall has found that being yourself, compassionate, and understanding goes a long way, not only professionally but in all assets of life. “Making others feel understood and being easy to work with allows for collaboration to be successful and fulfilling.”

Advice: “The music industry can be cutthroat and crazy at times, but staying grounded in your passion and reason for working so hard will keep you going. With determination, compassion, and kindness, your dreams can become a reality! I encourage any and all women who are interested in the world of music to give it a shot. We always need more ladies around and my messages are always open to any and all that are looking for advice.”

Women of the Disco: Chloe Gershenson

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM. This month’s feature is Chloe Gershenson, a music marketing manager for Crowd Control, based out of Los Angeles.

Chloe Gershenson

Chloe Gershenson

Give us background on your career and how you got your start in the entertainment industry.

I dabbled in promoting in college for clubs in DC Nightlife once I turned 21. I was sick of going to the same frat parties and hearing “Clarity” by Zedd and Justin Bieber on repeat every night. After college, I was working at the feminist activist collective The Outrage where I learned the ins and outs of social media and paid marketing, and how to build a brand. When I wasn’t at protests or registering people to vote at concerts, I was frequenting local venues such as Echostage, Flash, Soundcheck, and U Street Music Hall (RIP), Nu Androids Pop-ups, and 930 Club, and I quickly realized that the best way to save money on concert tickets was to know the promoters. I left DC in 2018 because I realized that music was my passion and I needed to be in LA to pursue that passion.

Thanks to the marketing skills I gained working at a brand, my first job in music was an entry level role in the Ticketmaster digital marketing department at the Hollywood office. I was promoted after a year because I was a fast learner and had strong writing and analytical skills. I was supposed to transition to the marketing team at Live Nation, but was furloughed in October 2020 due to the pandemic. Because the future of Live Events felt uncertain at the time, I took a job at a marketing agency working on HBOMax’s digital ad strategy where I gained even more paid media experience. When the opportunity presented itself to go back to music by working at the boutique agency Crowd Control Digital, I jumped at the chance. I was offered back my old job at Ticketmaster, but I wanted the opportunity to focus on Music instead of Entertainment and work with more clients in EDM, my favorite genre.

Describe your current role or day-to-day responsibilities.

As a marketing manager, I work on digital campaigns across platforms such as Instagram, TikTok, Google, Programmatic, and YouTube to promote music and sell tickets. My clients range from artists and brands to venues, promoters, and individual tours. In a typical day, I could start off in the morning working on a multi-channel marketing proposal for an upcoming EP release, then take a meeting with one of my venue clients to discuss marketing campaigns for that week’s shows, and end the day by setting up a campaign or helping a brand brainstorm copy for their creatives before leaving the office to go to a client’s show.

What attributes have helped you find success within your profession?

Asking lots of questions, knowing how to write a professional email, staying organized and time management, creativity, curiosity and passion for my industry, maintaining friendships and connections – especially with other women in a male dominated industry. Knowing how to advocate for yourself. Staying curious and on top of industry and marketing trends and having a pulse on pop culture.

Do you have any advice for other women in this field?

Communication is key. Without communication an entire project or campaign can completely fall apart. Know how to communicate clearly and professionally, and remember that active listening is a part of communication. Also, be respectful in how you communicate and don’t look down on people. The intern you talk down to could be your boss one day!

Some of Chloe’s notable achievements:

  • Paid media strategy and campaign management for the 2022 Subtronics Fractals tour (which featured 25+ sold out shows).
  • Social media ad management for Sound Nightclub and Framework.
  • Complete management of digital ads for Asteria Music Festival 2021, increasing ticket sales by over 50% in the month leading up to the festival.

Women of The Disco: Part 8

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Women of the Disco: Top 10

Maria Southgate

Maria Southgate

Marketing & Product Manager | Bensley / The Industry Standard

Maria got her start in the music industry working in PR and marketing, spearheading press campaigns for artists across the full spectrum of dance music. Initially, Maria worked as a Press Assistant for Drum & Bass record label Viper Recordings, before joining music PR agency Infectious PR. She then moved on to a Marketing Manager position at Never Say Die Records.

Maria’s current day to day responsibilities include overseeing the marketing strategy for Never Say Die Records, as well as Product Management for all releases. It’s her job to keep the promo ball rolling and to plan all roll outs and marketing activities. Maria makes sure that releases are pitched and assets are delivered on time, as well as liaising directly with artists, managers, press, curators, marketing partners and more. Additionally, she manages electronic act Bensley and works day-to-day on the roster of Industry Standard management acts including Zomboy, MUST DIE! and Space Laces.

Some attributes that have helped Maria find success within this profession are being extremely driven and focused in her work and holding herself to high standards. She always has the artist’s best interests at heart and invests a lot of time into making sure the artist’s vision is executed fully and effectively.

Advice for others: “Never entertain the thought that you’re not enough. The music industry is very male dominated and can be intimidating, but women are the glue holding this scene together and our work is so important. Keep on moving forward always!”

Bri Guarnere

Bri Guarnere

Booking Coordinator | Live Nation

Throwing it back to her middle school days, Bri used to have her parents take her to all the alternative/pop-punk shows to ever exist on South Street in Philly. Bri quickly realized from basically living at these venues as a teen, that she could find a way to turn her love for music into a lifelong career. A few years later, Bri went to Temple University in Philly to study the media & music business and saw a marketing internship posting at Live Nation one day. She took a risk and applied thinking she just would never hear back. Luckily, they gave Bri a chance and she began interning there her junior year of college (shout out to the one who believed in her from the start, Dave Niedbalski). After she graduated, Bri was offered a full-time job processing all artist contracts and venue agreements, really learning the ins & outs of the deals behind the scenes. From there, Bri took an interest in the booking world and is currently a booking coordinator supporting multiple talent buyers across their 10+ venues in the Philly area / surrounding regions around PA and NJ.

Aside from managing show bookings at all Live Nation venues, she also assists in producing a couple festivals in the region such as Camp Bisco and HiJinx. Having the opportunity to work closely on festival bookings and operations, it really opened Bri up to the EDM world. She actually spends a lot of her free time traveling to other festivals, not even produced by LN, to just experience the way other promoters run their events and understand more about the scene. Bri has met some of the best people at these events and has gained more love for the scene with each experience. One of her coolest achievements was being a part of the team that launched, named, and branded their annual end of the year HiJinx festival that takes place in the convention center right on Broad Street. Bri’s passion and love for any kind of music has helped her find success in her career this far. This is definitely a passion based industry and finding like-minded and supportive colleagues, both at LN and from the connections Bri has made with others at shows and festivals around the country, has kept her going.

Some advice for other women in this field is actually from one of Philly’s very own queen, P!NK – “you can’t move mountains by whispering at them.” “This is something that has stuck with me for a while, and something I am constantly reminding myself with. I definitely found some confidence in working in this industry, but at the same time have definitely felt the fear of speaking up and standing up for myself at times when I needed to most. You all have a voice, don’t be afraid to use it!”

Amaya Bankowski

Amaya Bankowski

Social Media Coordinator | Philadelphia, PA

A music lover through and through, Amaya began playing multiple instruments at a very young age which is where her passion for creativity first took off. At 19, she was hired as a music blogger at a local radio station in Philadelphia, while attending college at Temple University. Quickly, she knew the music industry was her home. Amaya has always been drawn to electronic music because of the way it connects, inspires, and influences people to find their personal happiness without boundaries. Amaya began working at Universal Music Group in 2021 as a digital marketing assistant and discovered how much she enjoys the content / social side of marketing, communicating with fans and focusing on branding is where she thrives. In the summer of 2021, Amaya was hired as the Social Media Coordinator for Disco Donnie Presents, becoming one of the members of their first in house marketing team as she entered her final year of college. She is graduating from Temple University with a Bachelors in Advertising this May. Amaya wants to continue to follow where her passion leads, and inspire others to do the same for themselves. In her free time, she still enjoys playing instruments and creating art across all mediums.

Advice for others: “Finding your identity and sense of self is a never ending journey (I mean that in a positive way!). Do what brings you closest to your most authentic self. Make it a priority to find mentors, be a mentor, and follow your passions. Remember that mistakes are not the end of the world and everyone makes them. Be intentional and have confidence.”

Brianna Irvin

Brianna Irvin

Artist Management Assistant – Optimystic Group

A music enthusiast to her core, Brianna first got her start in the industry through joining her local street team, later going on to explore her freelance writing career as the editor-in-chief of popular music publication Electric Hawk. Brianna quickly found her interest and strength in long-term artist development, leading to her current position as an artist management assistant at Optimystic Group.

Working alongside reputable acts such as Liquid Stranger, Champagne Drip, TVBOO, Luzcid, MIZE, Tripp St., VEIL, Canabliss, and more, Brianna assists with day-to-day duties, including curating diverse and inclusive lineups, advancing shows and festivals, and coordinating marketing plans for releases. A role that wears many hats, she plans to continue pursuing her goal of full time management and helping cultivate a healthier, more empowering environment for artists, industry professionals, and fans alike.“

Advice for others: “Go for it, and don’t hold back when you do! Put in work that you’re proud to stand by, be grateful for the opportunity to learn something new every day, lift others up when you can, and don’t forget to celebrate your own successes along the way.”

Emma Hoser

Emma Hoser

Agent – Liaison Artists

Emma Hoser is a New York-based electronic agent at Liaison Artists, representing a diverse roster of electronic DJs and producers with a heavy focus on the underground house and techno sound. Emma’s roster includes clients Adam Beyer, Cirez D, Ben Böhmer, Nicole Moudaber, Jamie Jones, Patrick Topping and many more.

Emma volunteers as a mentor for young adults at local organizations including the Lower East Side Girls Club and The LGBTQI+ Center in NY and recently joined LVR Management for their amazing Mentoring Artist program online.

She began her journey in music as a club promoter in Florida during college. She later moved to San Francisco to finish her degree, and continued pursuing her love for music by selling mixtapes to stores all over the USA. Through these endeavors she met many DJs, promoters, and agents. Upon finishing college she moved to New York to start working in the agency business. After stints at several different agencies, she found her home in 2008 working for Paul Morris at AM Only. AM Only partnered with Paradigm in 2012 and fully merged into Paradigm in 2017. In 2020, she left Paradigm to work at Liaison Artists, an independent agency in the US and who specialize in cutting edge international talent with a laser focused personalized touch.

Junamae Rice

Junamae Rice

Festival Freelancer | Various

Junamae got her start around 2018 doing promotions for Disco Donnie Presents club shows in Nashville and slowly transitioned into the festival scene. Eventually she ended up with the DDP team again, working on our festivals! Junamae has carried the credentials role for the longest but recently switched over to the AR world. Junamae considers herself a pretty open person when it comes to work. She’s had all kinds of jobs. Coming from different fields has given her the skills and opportunities to get her where she is now.
Advice for others: Be humble.

Amanda Chapman

Amanda Chapman

Paid Media Specialist | San Diego, CA

Amanda’s inspiration to work in music started at her first festival, EDC 2017. Her dad bought her for her 21st birthday and from that weekend forward she knew she was built to help bring music to life. She started out by taking photos for a magazine and helping smaller artists with social media and PR. Right after college, she moved to LA and gave up a teaching job in hopes to make music a full time gig. She started with an entry position at a digital marketing agency working in all avenues of music marketing. She discovered her passion for events and later took over her current role at DDP. Day to day, Amanda handles all paid marketing for Disco Donnie Presents. Disco has 1000+ club shows and festivals per year and she handles all of the digital advertising that comes along with it.

Essentially her job is to work with partners, artists and the internal marketing teams to make sure the shows sell out! Amanda wouldn’t be where she is without the help of many other music industry professionals. She also attributes her success to high self motivation and work ethic. Her advice to other women is to “Know your ‘why’ and stay close to it. Your ‘why’ should be such a piece of who you are, that failure to fulfill that ‘why’ is not an option no matter how difficult the path to getting there might be.”

Emma Nuttall

Emma Nuttall

Day to Day Manager | Gryffam Group

Emma is currently a day to day manager / assistant for a global electronic dance music artist (TheDarkroom/Interscope) at Gryffam Group. Emma grew up on house and techno music, so the electronic music scene has always been one for her. She got started in music as a marketing and press rep at °1824 under Universal Music Group for the last three years. During her time here, Emma landed UMG a partnership with Music Minds Matter, where individuals can become Mental Health First Aid certified and learn more about mental health in the music industry.

She also started as a brand ambassador for Live Nation and started the first ever EDM radio station at Temple University in Philadelphia. Over the last year, Emma has been doing freelance marketing and PR for independent artists and businesses as well as artist management for seven developing producers, DJs, and vocalists to build up her experience and skill set. Emma started as the advertising and social media coordinator in July of 2021 at Unlocked Presents where she assisted in all live shows at the venue, The Ave Live, in Philadelphia. Lastly, she is doing all of this while completing her final year of a Bachelor’s degree in Business Management. Emma aspires to use her skills and passion to grow and make a positive effect on the music industry and have her own global festival one day!

Advice for others: “My advice for other women in this field is to have women mentors! At least one older than you, at least one younger than you. Be reliable and be available.”

Megan Braley

Megan Braley

Coordinator, Electronic Music | United Talent Agency

Megan started in 2012 at The Agency Group in LA. Working her way from unpaid intern, reception, to an assistant on multiple desks and a wide variety of rosters including rock/metal, jazz, folk, electronic and more. After 4 years of learning the core agency ropes, she decided to fully submerge herself in electronic music where her true passion was. Adam Chaves (Shalizi Grp) connected the dots between Megan, and the Circle founders/owners/operators, Steve Gordon, and Kevin Gimble, which solidified her career path at Circle Talent. After a groundbreaking move, UTA later acquired Circle in 2018, ultimately forming their incredible Electronic Music Dept.

Megan’s current day to day work is tour routing & strategy, A&R, project coordination alongside various agents within UTA Electronic. The UTA roster includes respected names such as Excision, Swedish House Mafia, Marshmello, Illenium, Alesso, Boris Brejcha, ZHU, Netsky, and countless others.

Working alongside some of the monumental artists Megan grew up with: Kaskade, Deadmau5, Infected Mushroom, Paul van Dyk, and so many more. Megan is the first coordinator AND female to be promoted within UTA Electronic, paving a new path for other great colleagues to shine.

Some attributes that Megan feels helped her find success in this field: “Trust your gut. Don’t be a jerk. Kindness isn’t weakness. Teamwork is essential. Be a mentor. Ask infinite questions. Make mistakes. I would like to give an extra special shout out to my lifelong mentors, Steve Gordon & Kevin Gimble, who took a chance on me, believed in me, and haven’t looked back since. I wouldn’t be where I am today without their support and dedication toward what we do. So much love to everyone on our team. I have also been extremely blessed to have the immense support of my family from day one in this wild industry.”

Advice for others: “No matter how much you are tested, do not conform to “normalcy”, and stick to your true north. With hard work and solid commitment, there is a place for all of us in music.”

Lauren Wright

Lauren Wright

Vendor Operations Manager | Disco Donnie Presents

Lauren started by helping out friends bands with merch, album cover photos, etc. When she moved back to Texas in 2016, Lauren started working DDP Aqua shows every Sunday at SISU, working box office for Third String Productions, and hospitality for Bomb Factory, Canton Hall, and Trees.

As the Vendor Operations Manager for Disco Donnie Presents, Lauren advances all the food and retail vendors for DDP festivals. From the moment vendors are selected until they leave the festival site, she manages operations.
As an independent contractor Lauren assists tours, shows, or festivals with Artist relations, hospitality, merch management, box office management, VIP experiences, etc.

Some attributes Lauren attributes to her success: “Always be on time and willing to help in areas outside your roll to make the magic happen. Growing up working at my family’s business, I learned that sometimes you need to wear more than one hat and be knowledgeable in all fields to be most useful.”


Women of The Disco: Part 7

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Women of The Disco: Top10

Liz Miller

Liz Miller

Facebook & Instagram | New York City, NY

Liz got her start in the music industry in 1996 by passing out flyers for raves in Boulder and Denver in exchange for free entry, which eventually led to being paid to pass them out. After doing that throughout college, the role turned into a full-time job in 1999 working with the promoter Together Productions putting on legendary events like the Skylab series.

Then in 2003 Liz was the second employee to join the not-yet-launched platform called Beatport where she helped conceptualize and implement account management strategies for labels and distributors selling their music on the platform.

In 2006, Liz moved to Berlin to help expand the Beatport label account management team, to then later be headhunted to move to NYC in 2010 to act as General Manager and oversee the re-launch of the legendary Big Beat Records imprint under Atlantic Records.

After some time at two other electronic music-focused companies (SFX and Dubset), Liz has now been in a role at Facebook and Instagram since 2018, where she is a Strategic Partnerships manager for music artists in all genres working with anyone from Metallica to Coldplay to Willow Smith. The role consists of talking with artists and their teams about new products across platforms and ensuring they are effectively using these features to reach fans and find new ones.

Liz’s piece of advice for women in the industry; “Whatever opportunity you’re given, even if it’s a menial task, do it the best you can and make sure the people around you feel like you’ve added real value. You never know who is watching or who you will impress that can lead to your next career move.

Alex Simpson

Alex Simpson

Live Nation | Toronto, CA

Alex Simpson is a festival manager for Live Nation currently based out of Toronto, Canada. As a festival manager, her job is to create immersive fan experiences reminiscent of those that inspired her to join the music industry and create these large-scale events. Like many in the events industry, her talents don’t fit in just one box! She’s a jack queen of all trades, with her hands on everything from socials and branding to ticketing and VIP programs to production and lineup curation. She fell in love with the magic of festivals in 2012, and joined Live Nation as an intern in 2014. There, she got her first taste of working in the electronic festival space and never turned back.

In just 6 months, she had a full-time role on that same team, and she’s been forging her own path at Live Nation for the last 6 years to her current role as festival manager, where she will oversee multiple properties nationally. She’s worked on many festival properties, most notably Dreams Music Festival, as well as VELD, CBC Music Festival, Field Trip, Escapade, and Matty Fest. She is also joining the JUNOS Dance Recording committee for 2022 to help shine a light on emerging electronic talent in Canada. Over the years she has worked with many initiatives that highlight musical talent from marginalized groups like women, LGBTQ+, and POC. In her climb to the top, she attributes her success to authenticity and staying grounded in her ultimate goal to create memories that last a lifetime.

Courtney Durler

Courtney Durler

Sleeveless Records | Healdsburg, CA

Courtney’s journey in music began in 2015 when she was living in San Francisco. She took on merch design and fulfillment responsibilities part-time for Sleeveless Records and even bought a sewing machine to get her feet wet in merch production. As time went on, Courtney took more on and then decided to quit her job in tech and move to LA in 2016 to be closer to the electronic music scene and to manage Sleeveless Records full time.

Courtney’s job responsibilities include all kinds of administrational work, setting up an LLC and keeping up with business taxes, sourcing merch in LA’s fashion district and working with various printers and vendors on production, order fulfillment, receiving demos and filtering promising submissions, running various social media accounts and campaigns, working with artists on release strategy and timelines, creating engaging content via Photoshop, Premiere Pro, and After Effects, and building the Sleeveless community online and at events through merch vending and group meetups.

In 2018, Courtney stepped into the role of day-to-day manager for Stylust, label boss of Sleeveless Records. This gave her the chance to be more involved in tour planning, intensive brand building, and artist strategy.

Courtney has found success in her role as label and artist manager through routine work ethic and a burning passion for underground bass music. Being able to help young and upcoming artists get their music out into the universe has helped drive her purpose, and she is looking toward the future with hope and excitement after an unprecedented 2020.

Inbal Lankry

Inbal Lankry

Prisma Artists | Miami, FL

Inbal Lankry is the founder of Prisma Artists, an independent talent agency established in 2017, representing electronic musicians and brands worldwide with a focus on North & South America. For over a period of 15 years, Inbal has developed a solid foundation in various aspects of the music industry ranging from promotions, event production and marketing to bookings and management.

Lankry’s beginnings can be traced back to age 15 when she was promoting for legendary New York Clubs, Limelight, Tunnel and Palladium, while simultaneously helping out older brother DJ Baby Sean with his residencies at various hot spots all over the city. She later migrated to South Florida in 2003, where Inbal & her siblings opened Sonar nightclub in Hollywood, voted Best Club of 2004 and 2005 by Miami New Times. A natural progression into DJing followed, making her one of the only female DJ/promoters in Miami’s local underground house music scene at the time. With her return to Miami in 2020 from a long interlude in Los Angeles, she has come back to Djing and has gained a reputation over the years for super tasteful cross-genre sets and has performed at some of the best parties & venues in both cities.

After gaining some notoriety in the South Florida scene through her club and satellite parties, she took on the role of Marketing & Booking Director for the legendary Electric Pickle in Miami 2009-2012. Inbal was instrumental in the success of making the venue one of the most sought-after gigs in the United States for artists across the globe. During her time there, the Electric Pickle was voted one of the Best US club by Rolling Stone. Simultaneously, she also produced several events throughout Miami yearly including Get Lost, Paradise, Crew Love, etc.

In 2012 she became one of the agents on Damian Lazarus’ formed Rebel Agency that was later to join CAA. After joining CAA and working in the corporate agency world as an agent at CAA, Winidsh/Paradigm where she developed several acts including Hercules & Love Affair, Purple Disco Machine, Soul Clap, Amtrac, Kindness, Fur Coat, etc. she finally branched out and founded Prisma Artists in 2017 where she continues to develop her roster with a passion for innovative artists.

With a far-reaching contact base and years of experience in the industry she provides a high level of service and a unique approach of touring to the following clients on the Prisma roster including (but not limited to): &ME, Francesca Lombardo, Max Cooper, Rampa, Jennifer Cardini, Keinemusik, Telefon Tel Aviv, Patrick Holland, Satori, Adam Port, Moscoman, Tiger & Woods, etc.

Valerie Lee

Valerie Lee

Twitch Music | Los Angeles, CA

Valerie Lee is the Premium Music Content Manager for Twitch. At Twitch, she oversees content strategy for Premium Music Partners, working with industry leaders like Rolling Stone, Bowery Presents, Relix, Rolling Loud, Shawn Gee’s BlackStream Live, Beatport, Paxahau, and more. Valerie has worked in the world of music, tech, and media for over seven years. Previously, she worked on content partnerships with virtual concert start-up Wave XR, working on The Weeknd’s groundbreaking show on TikTok; as the Global Culture Editor at Mixmag, where she oversaw editorial, live events, and live streams; and as the Content Manager at International Music Summit, where she helped to launch the debut IMS China in 2015.

In addition to her work behind-the-scenes, she has also cultivated a voice and presence in music media, contributing as a writer to Billboard Dance, launching an award-nominated podcast for Mixmag, hosting her own news and interview show called The Newsfloor, and hosting the record-breaking Coachella live stream. Valerie lives in Los Angeles and besides music, she is a big fan of the library, dogs, cats, and cooking.

Paige Turner

Paige Turner

Tour Coordinator / Assistant Tour Manager | Knoxville, TN

Paige began her journey in the music industry by studying film lighting, at that time she was also working as a local stagehand to make money while in school. Her first touring job was in 2002 as a lighting tech, then in 2005 she became a Production Assistant and Merchandise Manager. In these roles, Paige couldn’t help but notice that she was one of only a few women on the entire touring staff, but did not let that deter her. Paige continued to flip between these two roles until about 2012 when she made the leap to Production Coordinator, shortly thereafter moving on to Tour Coordinator / Assistant Tour Manager, and hasn’t looked back since.

Her current role involves much more than meets the eye, including weeks of prep before the tour begins and weeks of work wrapping things up after it’s ended. Paige’s day-to-day workflow varies drastically while touring. Some of her responsibilities include taking care of band/artist’s needs/wants, coordinating with local promoters, maintaining daily float, and being an overall badass. Paige attributes her professional success to being organized, being a great multi-tasker, having an amazing tribe of women to lean on, and just a bit of magic.

Amanda Medina

Amanda Medina

iHeartRaves & EmazingLights The Emazing Group | Phoenix, AZ

Amanda’s first taste of the industry came when she was in college and interned for Infected Mushroom’s tour management. At that time, Amanda found herself enamored with the EDM community as a whole, both professionally and personally. She fell in love with the culture and fashion of festivals so much so that she decided to dedicate her career to spreading that sense of wonder and community with as many people as possible. Fate handed her the opportunity to do just that when she found a Craigslist listing to work with a new start-up, building e-commerce brands in the EDM space; this once start-up is what today stands as iHeartRaves.

Amanda currently manages the acquisition, retention, and brand marketing teams for all 3 of the Emazing Group brands’ websites as well as the on-site promotions, partnerships, and sponsorship at festivals. Amanda owes the success of her career and iHeartRaves as a brand to the deep connection they both have with the EDM fan community.

Quote from Amanda: “The most rewarding aspect has been seeing the path I’ve paved for the women on my team to follow their own dreams and work in a career that ties their passions to their strengths.”

Lauren Kenner

Lauren Kenner

Mercy Agency | Jacksonville, FL

From EDM to hip-hop to pop to television, Lauren has made waves across many areas of the entertainment industry. She is the co-founder of Mercy Agency, an expansive marketing collective focused on developing major artist brands, organic content, and social media strategy. Lauren attributes her success in the industry to networking, a strong work ethic, and strong moral values.

Quote from Lauren: “I’m so lucky to work closely with some of the most hard-working and resilient women out there. Being a woman in the music industry can really suck sometimes, but banding together with other strong women has really helped me grow and thrive. Look for your community of good, professional humans and keep them close!”

Sam Kern

Sam Kern

Grim Photos | Shanghai, China

Sam found her interest in photography all the way back in middle school when her mom gave her her first camera. In high school, she was fond of taking pictures of her friends and local bands. Sam was always the person with the camera taking everyone’s picture. This continued through college, however, it wasn’t until after college when she moved to Shanghai to start a career as a teacher that she first dipped her toes into the EDM scene. After seeing advertisements for artists she liked coming to Asia, she began sending emails to photograph shows. Following countless emails, Sam’s first gig was with Zed’s Dead at Creamfields Hong Kong 2017. She was so shocked to even have the opportunity, she almost didn’t believe it was real. From there Sam’s career began spiraling! She continued to work local events in Shanghai and all over Asia, doing videography and portrait photography and being a tour manager.

During the pandemic, there was really no opportunity to be working with foreign artists so Sam shifted her focus on local talent and added MUA to her skill set along the way, all while still maintaining her teaching job. Sam prides herself on it being rare for her to work with an artist then never work with them again, stating one of her most notable tours were two she did with Rezz in 2018. Sam says passion is what makes her so successful in her career. Currently, she has moved back to the states and looks forward to all her upcoming festival bookings both with reoccurring artists and new ones!

Quote: “I love capturing the energy of shows, I love traveling and experiencing new cultures, and most importantly, gotta love the music. <3"

Susan Zimmerman aka SiouxZ

Susan Zimmerman aka SiouxZ

Publicist Magnum Publicity | New York City, NY

SiouxZ attributes her start in the industry to a moment of ‘right place, right time’. She started her professional career out as a receptionist for a late-night cult TV music show called “Night Flight”, where she learned about music promotion, combining music and visuals, and continued her passion for creative writing. Following this role, SiouxZ became assistant to Head Writing and Director of Music Video Acquisitions, then moved on to TVT Records where she began her career in publicity. Nowadays SiouxZ is straight hustlin’. Being a publicist means constantly dealing with deadlines, sifting through emails daily, industry research, and lots of time management. SiouxZ has worked with an impressive list of clients including Disco Donnie Presents.

As far as achievements go, SiouxZ’s are endless. From working with Nine Inch Nails for 10 years to Avicii to Daft Punk, just to name a few. Previous to Magnum PR, SiouxZ was the proprietor of Formula PR which was one of the first independent U.S. electronic /dance music-oriented PR firms. She attributes her success to running her business on passion, noting that every client she has ever worked with she wholeheartedly believes in, and dancing like nobody’s watching.

Women of The Disco: Part 6

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Presenting Part 6 as where we feature women from all corners of the industry who keep the Disco ball spinnin! 💃 ✨

alexis sturm

Alexis Sturm

Alexis Sturm Media | Austin, TX

Alexis Sturm is a freelance event photographer and owner of Alexis Sturm Media where she shoots for RealMusic Events and GolfClap. Proclaimed a lead creative in her field by her peers, Alexis has an eye for detail and unique style. She has had her photos printed in DJ Mag and has worked with multitude of Artist & Festivals such as AC Slater, Chris Lorenzo, GG Magree, Friendship, LAN, Electric Zoo, Spring Awakening, Ubbi Dubbi & more! Her love of music started in highschool where she quickly realized that concerts were her happy place. Once she graduated, she purchased a camera and began teaching herself everything there was to know about photography. With determination and perseverance she began bringing her camera to small local shows around Austin to practice and build a portfolio. In Fall 2018, Alexis joined RealMusic Events where she has covered events such as Seismic, DB BBQ, Anjunadeep Open Air, Desert Hearts, and more. She simultaneously was networking and shooting shows with various artists throughout Texas which opened up the Door to becoming the professional she is today.

ally maas

Ally Maas

AEG Presents Southwest | Dallas, TX

Ally Maas is the Marketing Director at AEG Presents Southwest Where she is currently responsible for handling shows within the southwest region (Texas, Oklahoma, New Mexico, Arkansas, and Louisiana- with the occasional Arizona show sprinkled in) and overseeing marketing for The Theatre at Grand Prairie. Ally handles marketing aspects from small 200 capacity shows through large capacity national touring events. Throughout her years in highschool & college Ally volunteered at as many events as possible. She took every opportunity available which included working on street teams, working merch, and interning with labels and magazines. Ally was a huge believer that there is no such thing as a small job and found the value in every position. After working a few festivals in Dallas, Ally was offered a position working with a non-profit organization on Warped Tour. That experience motivated her to pursue music, so she changed her major and transferred colleges to be closer to a more active music scene. Ally dived head first into the industry following her time with The Canvas Foundation. She began working at iHeart Media in Dallas where she worked her way up from answering phones to National Promotions Coordinator. Ally’s heart has always been in events and so she eagerly applied for a job with the AEG team in 2017. Since joining AEG Presents Southwest, she has continued to advance professionally working her way up from a marketing assistant position to the marketing director role.

andrea graham

Andrea Graham

Bass Coast Music Festival / DJ & Producer | Squamish, BC, Canada

Andrea Graham, better known by her stage name The Librarian, is a celebrated Canadian DJ, producer, and curator. She is the co-founder and music director of Bass Coast Music Festival – known internationally for its innovative music programming and installation art – and is widely considered one of bass music’s leading creative minds and tastemakers. Equally an artist and entrepreneur, Andrea’s reputation as an inclusive community-builder in the electronic world has brought her a legion of fans and industry followers across the globe. As a DJ, Andrea’s sets move through bass music, footwork, jungle, garage, 130, halftime & drum and bass, tying those diverse genres together with low end frequencies that push the boundaries of the world’s biggest PAs. Andrea performs throughout Canada, the USA, Australia, NZ, India, & Central America. Past performance highlights include Coachella, Symbiosis Gathering, Bumbershoot, Lightning in a Bottle, Bass Center, Freestyle Sessions, Rainbow Serpent, and Shambhala. Andrea studied classical piano, jazz piano, guitar and voice until early adulthood, before translating that classical skillset into her passion for electronic music in the early 2000’s. The Librarian moniker was given to her by friend and Bass Coast co-founder Liz Thomson, referring to her signature glasses and expansive library of music.

caitlin kreider

Caitlin Kreidler

Atlanta, GA

Starting out in her hometown of Atlanta, GA, her first gig was assisting the Artist Relations team at Magnetic Music Festival in 2013 where she was quickly scooped up by Andrea Brown, one of the “50 Women of Disco”. Since then, she’s had the honor to work alongside Brown on the Talent Relations side of countless festivals including powerhouse Disco Donnie Presents productions Sunset Music Festival, Freaky Deaky, Ubbi Dubbi, Something Wicked, Something Wonderful and Sun City Music Festival. Outside of Disco Donnie Presents she has also worked festivals and shows including Friendship Festival, Okeechobee Music & Arts Festival, SHAQ’s Funhouse, Gronk’s Beach Party and more. Her work in the industry does not stop there. Caitlin was also a part of an esteemed lifestyle public relations firm in Atlanta, Caren West PR, where she developed a new role within the company, Artist Relations Specialist. She assisted and set up interviews between artists and media on Imagine Music Festival and Relentless Beats productions including Phoenix Lights, Decadence, Goldrush and more. Towards the end of 2019, Caitlin decided to break out on her own as a personal publicist for restaurants and bars where she creates a strong brand awareness in the press and social media, all while continuing her talent relations work. Her passion and true loyalty to her clients, employers and co-workers has helped her find strength and happiness in her field of work, but it’s her hardworking, can’t stop, won’t stop mentality that keeps her moving forward. It’s been one wild ride for Caitlin so far and she feels very fortunate to have had a career filled with a whirlwind of possibilities and encounters with truly incredible people in the music industry.

diane tamulavage

Diane Tamulavage

Universal Music Group for Brands | Philadalphia, PN

Diane Tamulavage is the Senior Digital Strategy Manager for Universal Music Group for Brands and living proof that strong networking skills can help you find your dream job. After graduating college Diane Tamulavage knew two things were certain: She loved Electronic Music & She loved to write. While being fully immersed in the NYC / Philly dance scene, Diane came across an opportunity to combine both of her passions and began writing for Your EDM. She would go on to land her first role as social media coordinator for Tiesto’s label, Musical Freedom Records. There she would discover Fame House – a digital marketing agency for artists & festivals. Diane eventually found herself in a full time role at Fame House as a Digital Marketer, which would lead her to her current role with the UMG Brand Partnerships division. Diane says her success can be attributed to “Saying yes to unconventional opportunities, being willing to wear many hats, & understanding no task is too big or too small. I’ve also had the privilege of being surrounded by great teammates & colleagues who push and challenge me”. In her current role, Diane ideates & manages the digital components of partnership campaigns between brands & UMG artists. This can be anything from brainstorming creative concepts to managing media spends & social media calendars, working with influencers and tapping into innovative tech partners. She’s helped bring in (4) Music Ally Best Music Marketing Campaigns of the Year awards with clients such as Robin Schulz, Disco Donnie Presents, and Imagine Festival. Diane has also had her hand in some larger cultural moments such as the Pokémon 25 partnership with UMG including the Pokémon Day virtual concert with Post Malone & the Lenovo & Jonas Brothers ‘For All Creators’ campaign.

heather garcia

Heather Garcia

See Tickets US | Burbank, CA

Hailing from the Golden State of California, Heather Garcia is the Web and graphic designer at See Ticket US. As a multimedia student in her early 20’s, Heather’s world revolved around music. With a special attraction and interest in electronic music, she yearned for the moments when she could go to shows and enjoy them with her closest friends. While looking for an internship she wanted to find a position that would merge both of her passions. Thus leading her to apply to Flavorus, an online event ticketing platform, later becoming See Ticket US. Now being with the company for 7 years Heather has been able to work on web and marketing content for some of my favorite festivals and venues. She would occasionally travel to work on the field at large events, which was so fun that it never truly felt like work. Now Heather mainly focuses on building websites for their music/venue clients, building seating charts, and handling client design requests. In the last 12 months, she have built over 25 websites for See Ticket clients. Heather says “The job isn’t always a walk in the park. When I run into challenges I always remind myself to take a deep breath, count my blessings and keep going.”

heather kohler

Heather Kohler

Event Management Consultant | Nashville, TN

Heather started working in production in 2009 with Ultimo Presents in Nashville, TN managing club shows. Her love for the industry grew from there, she had found something that she was passionate about and that she excelled at. Then, she decided to broaden her horizons and went on to managing various areas of production within music festivals and large events. Those roles included, Box Office, Medical Administration for the on site hospitals, Director of Operations for the Burning Man Transportation airport, among many other roles. A few notable events on her resume include, The Disco Donnie music festivals, Lollapalooza, Burning Man, Bonnaroo, Holy Ship, EDC, and countless more. She thrives when it comes to creating, improving, and implementing processes while keeping a huge focus on customer service. Heather is the epitome of what it means to be a freelancer in this industry. Hopping from one city to the next and working on several events at the same time, all the while keeping a smile on her face and an energy drink in her hand. She has been a part of 30+ events each year for the better half of a decade now and is looking forward to getting back into the hectic, ever-evolving event world that she loves.

kiri gragg

Kiri Gragg

Target ME Marketing & Events | Tucson, AZ

Kiri began in the industry over 20 years ago running large scale nightclubs, which lead to hosting national acts inside, and then building larger scale in their parking lots. While working with small teams, Kiri jumped in the deep end, wore all the hats when needed. From starting in the trenches by pushing road cases she became skilled in so many different departments by learning from the bottom up. To go from nightclubs to building in parking lots to being apart of the Team to bring TomorrowWorld to the US, my journey, as w/ all of us has been ever evolving. For the last few years, Kiri has been privileged to work with industry leaders such as Medium Rare and Backbone International. Her focus has shifted to over-all operations and logistics of larger scale events. Including festival and campground operations, food and beverage consulting, and most recently in the livestream world w/ Shaquille O’Neal’s Shaq Bowl. Throughout the years she has played crucial roles in events such as Shaq’s FunHouse, Gronk Beach, TomorrowWorld, Decadence, Electric Zoo, EDC/Camp EDC, Okeechobee, Presidente Festival (Dominican Republic) and so many more. While Kiri claims to have been blessed to be a part of some amazing events & Teams, we know that those events were really blessed to have her.

maria southgate

Maria Southgate

Never Say Die Records / NSD: Black Label | London, UK

An experienced marketing and PR manager, Maria oversees promotional efforts for Never Say Die Records and NSD: Black Label. Her primary focus is to maximise exposure for the two labels and their rosters, as well as to handle product management and help each release reach its full potential. Maria got her start in the industry as a Press Assistant for D&B label Viper Recordings. She then progressed on to a Campaign Manager role at Infectious PR, before settling into her all-encompassing role at NSD. Having been obsessed with dance music for as long as she can remember, Maria has a particular passion for dubstep, drum & bass and the more underground sounds. Thanks to this, she has built up an enviable wealth of expertise within bass music, as well as within the wider dance music realm. Much of Maria’s work with NSD is front-facing, but a lot happens behind the scenes; working with the wider NSD team to pinpoint strategy and bring your favourite artists’ releases to life. Maria says “As a woman, don’t be afraid to own your space in the industry! Focus on achieving great results and don’t let anyone undermine your worth. Your hard work will do the talking.”

pamela crick

Pamela Crick

Coalition Entertainment | Los Angeles, California

There is a clear lack of women talent buyers in the Electronic Music industry and Pamela Crick is here to change that. Working full time talent buying for Coalition Entertainment, Pamela works on collaborative efforts within their team as well as running her own accounts. A few of their clients include Myth Nightclub in Jacksonville, FL, Public Works in San Francisco, Elements Festival in Pennsylvania and Imagine Music Festival in Georgia. Pamela started her journey in the music industry booking concerts at UCLA. She would go on to work at APA, then CAA with her former boss Ferry Rais-Shaghaghi. Pamela left the agency world and went back to her roots with the booking side of the industry. She joined Coalition Entertainment in February 2020, right before the pandemic hit. She did not let the roadblock set her back and continued to find growth in her new position. After work hours, Pamela is also a DJ/producer under my alias Pam Sessions and even performed on the Desert Hearts live stream. If you didn’t think she was busy enough, Pamela also owns a local events company, Sound Dunes, that hosts house music parties around Los Angeles.

The 50 Women of The Disco Series: Week 5 of 5

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. The 50 Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Presenting week 5 of 5 as where we feature women from all corners of the industry who keep the Disco ball spinnin! 💃 ✨

angelica babas

Angelica Babas

HAM promotions | Texas, USA

Angelica Babas is the co-founder of the Dallas-based independent production company HAM promotions. HAM Promotions has had one thing in mind, to bring the best experiences to Dallas through bass music, and that’s just what they are doing. Growing up in Los Angeles, Angie got her start as a member of the insomniac street team for Insomniac Events in 2014. As her music taste evolved and she continued to network, she eventually started with Insomniac as an independent contractor. Angie moved to Dallas in 2017, where she met a group of lifelong friends who came up with the idea of starting HAM promotions. Since the beginning of 2018, they have had over sixty shows with over four hundred artists, raised 3k+ for the Grant Halliburton Foundation, created and hosted the first-ever Dallas Open Decks and now series, not to mention the awesome opportunity to work with hundreds of local acts along with notable national tours. Angie says, “I feel that a good team attributes to success, finding people you can work with. Situations can always get tough, but it’s about finding the people you’d get through those with.”

Alli Schloeman

Alli Schloeman

Hit Command / Lights All Night | Texas, USA

Alli Schloeman is a project manager at Hit Command, and a Festival Director for Lights All Night. Her creativity has led her to be proclaimed as the ‘Content Queen’ by her peers & co-workers. Alli started out as an intern for LAN in 2012 and has since worked for the festival for almost 10 years now. Alli recently got hired as the project manager for Hit Command, which aims to bridge the gaps between musicians, brands, gaming culture, and fans. Day to day she helps manage teams from different media worlds to create new and exciting interactive experiences on Twitch for artists and fans. Communication and problem solving are some of Allis greatest strengths Alli says “Every day I wake up having to solve a new problem, and make sure that the solution gets implemented properly. As an added bonus, I’m so passionate about the space I work in that I couldn’t imagine doing anything else, and that definitely drives my motivation to succeed.”

reid speed

Reid Speed

Play Me Records & Play Me Too / Apple | Los Angeles, CA

DJ, producer, label boss, paradigm shifter. With over 2 decades of experience and a lifetime of persistence, Reid Speed is a premier purveyor of the art of DJing and a respected veteran of the North American Drum & Bass and underground dance music scenes. She came up in the New York City underground selling records at the USA’s first all-jungle/drum & bass shop Breakbeat Science, where she was one of the first American DJs to branch out into multi-genre-ism, incorporating 2-step and speed garage into her mixes, and later breakbeats, house, dubstep, trap, and other heavy bass music genres. She was the first female American Drum & Bass DJ to break through on a national and international level as both a DJ and producer and has served as an inspiration to generations of female talent since. Her labels, Play Me Records and Play Me Too, are stalwarts of the American Drum & Bass Scene and helped kick off the early explosion of the North American dubstep /heavy bass scene, having discovered or launched the careers of some of bass music’s top hitmakers like Dillon Francis, Bro Safari, Dodge & Fuski (Disciple), Eliminate, and many more. They’ve released over 400 artists in their decade of existence and continue to usher in wave after wave of successful new talent with a focus on drum & bass, halftime, dubstep, and leftfield heavy bass music. Reid’s graced the decks at countless events around the world like Electric Daisy Carnival, Sun & Bass, Shambhala; has done guest mixes for BBC Radio 1, Triple J, Ram Live, Beatport, and more, released music on Prog:ram, Viper, Play Me, and more, and has rocked raves, clubs, and venues from Limelight to The End. Her music has been licensed by brands like Nike, Puma, and Lenovo and she’s curated mixes for fashion brands Skingraft and Unbeing. She’s done 5 years of a drum & bass podcast (Speed of Sound), a multi-genre radio show on Dash (Full Speed), and recently launched her newest mix series, No Speed Limit. She’s even DJ’d on TV (the Jamie Kennedy Experiment). Reid Speed’s storied career has been based on constant, steady growth and breaking barriers for women in the industry. And whether live, in the studio, or in her role as a label boss, she consistently proves that she’s a force in the industry and one of the best and most versatile DJ’s in the game.

allison blythe

Allison Blythe

Los Angeles, CA

Artist management has always been a dream for Allison Blythe, and she would eventually make that dream a reality. As a day-to-day manager for various sized artists, her responsibilities change on the daily. Whether it’s A&Ring certain tracks for pitching to labels, advancing shows/livestreams, coordinating marketing plans for releases, developing social media plans and marketing, maintaining regular contact with our artists, or planning for the year ahead. Growing up in New York, Allison would work small jobs at local recording studios just to be around any and all kinds of music. She started interning in artist management at Control Music Group while at UCLA studying Music. She would then venture into the hip hop realm at G.O.O.D. Music, then back to EDM at Little Empire Music, then to All Access Management & Four Four Offset. In addition, Allison does marketing independently with pop artist Connor Bvrns. She was also the Artist Liaison for Space Yacht Events from 2017-2020. Allison has also had experience in tour managing and helps out on the side for those without Management or who need extra support.

julie nguyen

Julie Nguyen

JET Management | Los Angeles, CA

Julie Nguyen is a day-to-day and digital marketing manager at JET Management, working with artists such as Shiba San, Eden Prince, Madeon, and more. She worked on Madeon’s Good Faith campaign, which is Grammy-nominated for Best Dance/Electronic Album, advising on digital/social media strategy, and led tour marketing for Good Faith Live. Julie got her start in the music industry interning at companies like Spirit Music Group, Live Nation, Hasbro Studios, and Paradigm. Her internship at C3 Management led to a full-time position in 2018. Now at JET Management, Julie oversees digital marketing/social media strategy, runs ad campaigns, email blasts, graphic design, video editing, and more. Julie attributes her success to her love of music, “First & foremost, I am a fan (especially of electronic music) which continues to drive my passion for working in this industry.”

Sydney Rogers

Sydney Rogers

Baked Up | Texas, US

Sydney Rogers is the founder, owner, and CEO of Baked Up, LLC. In early 2018 at just 21 years old, she launched Baked Up to combine her passions for electronic music, food, and bringing people together to enjoy various forms of art. From curating themed events like Weird Wubz and Candy Shop, to designing different merchandise, to baking and decorating custom desserts for performing artists, Sydney deeply appreciates being creative in various ways and sharing her creations with others. To date, Sydney has booked/worked with over 500 artists from around the world, thrown over 150 events in multiple states in the U.S., and collaborated with over 60 companies. She currently manages several artists, including Saratonin, LovelyBones, Zkosta, Lazy K, Kayten, Ghost In Real Life, Milazzo, and more with the help of her management team. Baked Up also recently added a record label under their umbrella called Hot Out Of The Oven Records, which Sydney is the CEO of as well. Her love for electronic music and the amazing people she works with as well as her deep desire to support others continues to motivate her as she strives to create a larger, stronger community that encourages people to express themselves through creative outlets.

mouna dif

Mouna Dif

Quality Goods Records | Paris, France

Head Of Operations at Quality Goods Records and Artist manager for a diverse roster of Electronic artists including UZ, Ian Munro, clavette and more! Distributed by Ingrooves/UMG, Quality Goods Records takes pride in having released a lot of artists in the trap electronic scene at the early days of their careers, their priority has always been to support the new up & comers; ATLiens, SAYMYNAME, Quix, Nitti Gritti, sumthin sumthin, Rome in Silver, TYNVN to name a few. Mouna also handles A&R, Admin, Branding, Release strategies, legal & other operation aspects for Quality goods. Music has always ran deep in her veins as she started out as hip hop singer/songwriter in the early 2000s. As she evolved into electronic music — her stage name being Moona – first in the UK house garage scene & deep house who was playlisted then by Diplo on his BBC radio show Diplo & friends in 2011, included in Shy FX official Ministry Of Sound takeover compilation. In 2014 Mouna becomes UZ’s Tour Manager and by the force of hands, a few years later became his Manager & launched his own label imprint Quality Goods Records in 2016.

gabrielle pharms

Gabrielle Pharms

Texas, US

Gabrielle Nicole Pharms is the lead copywriter for a marketing agency. She is also in the process of creating the voice identity of Our House, the world’s first museum dedicated to electronic music, specifically house. Gabrielle also contributes to outlets such as Reverb, Shondaland, and more. You can also catch her doing whiskey tastings/reviews since she’s recently expanded her beat outside of solely covering entertainment. Gabrielle has made some notable achievements in her career as she was the lead copywriter and created the tone of voice for the American edition of Mysteryland. You can also find her write-up on DJ/producer Kaytranada in this year’s GRAMMY program book. Gabrielle says, “It takes perseverance and humility. The quality of humility is so underrated. Being humble doesn’t mean letting someone walk all over you. Instead, it means not thinking more of yourself than is necessary. Also, kindness and generosity take you far. My mom always taught me that when you’re tight-fisted, you’re not letting blessings out — or in. Thus, I feel like there’s enough sun for everyone. I like sharing opportunities with other creatives in the industry.”

lily moayeri

Lily Moayeri

Los Angeles, CA

Lily has been a freelance journalist since 1992. She has contributed to numerous publications, including Billboard, NPR, Rolling Stone, Los Angeles Times, Grammy, Variety, Spin, Los Angeles Magazine, A.V. Club, and more. Lily hosts the Pictures of Lily Podcast, a bi-weekly podcast about her interviewing experiences. She has participated as moderator and panelist at numerous music conferences and is a guest speaker at Grammy Camp. She has also served as a teacher-librarian since 2004, focusing on guiding students in navigating the intersection of technology and education. She only has one item left on her journalism bucket list, and that is to interview Barry Gibb of the Bee Gees.

brianna stockman

Brianna Stockman

The Bomb Factory | Texas, US

From handing out flyers for DJs in college to managing 3 of the most prominent independent music venues in Dallas, Bri climbed the ladder quickly in just a few short years. As a college student in Orlando, she spent late nights standing outside a local club handing out flyers and occasionally working the front door, all for free. This is where she found her passion for live music. As the Box Office Manager, Bri works closely with artists teams to set up events online by backend building the event that actually allows guests to purchase tickets, additional experiences and see any necessary information for the occasion. She also oversees Meet & Greet / VIP experiences, organizes merchandise sales, and ensures guests have some of the most memorable nights of their lives at events. Being personable, energetic, and goal-oriented has allowed Bri to continuously evolve professionally, and she has no intention of stopping anytime soon.

The 50 Women of The Disco Series: Week 4 of 5

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. The 50 Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Presenting week 4 of 5 as where we feature women from all corners of the industry who keep the Disco ball spinnin! 💃 ✨

Christina Boemio

Christina Boemio

SLVYVLL Management | Texas, USA

Christina Boemio is the manager for Spock & day-to-day manager fo Pouya, Getter, Terror Reid, ELIOZIE, Parker, Yakz, AWEMINUS, and Axel Boy. Christina handles pretty much anything and everything, from advancing shows, touring & event logistics, visas, booking travel, artist relations, contracting, distribution, marketing, social media, creating & updated websites, and graphic design. After having prior experience working in artist relations in New Orleans, she knew this was the industry she was destined to be in. In 2014 Christina moved to LA with the dream of wanting to work in Electronic Music. After 6 months of living in LA, she landed the publicist job for Borgore’s Buygore Records. A Year later she transitioned to management full time. Christina is known for her organization and creativity. Her natural curiosity and vivid imagination brought her to pick up photography and graphic design on the side. This allowed her to expand her skill set and where she does photography for Clutch Creations, Content for Rave Nailz along and other freelance gigs.

Hyacinth Belcher

Hyacinth Belcher

Onstage Systems | Texas, USA

Hyacinth Belcher has been breaking stereotypes since the moment she fell in love with music. From being the first girl in her high school to be put on the snare drumline in marching band to taking over as CEO of Onstage, Hyacinth has overcome countless adversities in the industry. While studying theatre at SMU she began working as a call steward and lighting technician for her family’s company. She would spend the next decade playing electronic drums, acoustic drums and fretless bass for various local industrial and rock bands in DFW. During that time she started programming lights, then stage managing and finally Production Managing festivals while learning the in’s & outs of AV in our family business. As time went on, she was determined to run the family business and despite many negations along the way that “A female can’t lead a business in this industry; it’s a man’s world”, she knew what I wanted more than anything. Her efforts prevailed and, and shes made so many notable achievements a reality for Onstage. Including being named one of the top 10 AV companies in 2020 by Bizbash, working with clients like Disco Donnie, Lights All Night, George Strait, the Dallas Symphony Orchestra, Mark Cuban and supporting non profits like the Komen Race for the Cure. Most recently shes explored uncharted terrain by creating projects including a drive in series during Covid, that found a way to get people back to work safely. This not only helped events stay live, but allowed many people a momentary return to ‘normal’ in a time where so many are struggling.Hyacinth didn’t stop there and she joined as the Texas Vice Chair of the newly formed advocacy group for the industry, the Live Events Coalition.

Ascia Johnson-Popov

Ascia Johnson-Popov

GroundUP Music | Texas, USA

Ascia Johnson is a marketing genius and secret virtuoso. Growing up surrounded by music and its art, Ascia was proficient in 10 different instruments (yes, you read that right. TEN!). While she had a natural talent and passion for performing, she decided to take a different path and pursue a career in music on the business side. Graduating from Babson College Ascia immediately packed up her car and drove to Los Angeles, to begin two internships with Dim Mak Records and Wantickets. After some other internships and temp jobs in the industry, she was drawn back to Dim Mak where she was the marketing coordinator for 3.5 years. In November of 2019 Ascia began her own journey and found herself wearing many hats. As a full time digital marketing consultant for a variety of artists and brands, every day is different and filled with new tasks. Her main responsibilities involve release campaign strategy, social media management, and branding, with a sprinkle of graphic design and video editing.

Elizabeth Flynn

Elizabeth Flynn

Made Events | New York, USA

Brooklyn born and raised with an accent to prove it, Elizabeth Flynn (AKA LizzIe) is a one of a kind leader who means business. Lizzie got her start in the industry at various nightclubs where she learned the ropes of the New York music scene. Whether it was producing marches and parades for NYC Pride or the Village Halloween Parade in NYC, project managing corporate events for Fortune 100 brands, AR leading or box office managing; Lizzie has kept the mantra of “Evolve or Dissolve ” throughout. This year has caused major devastation to the music industry so Lizzie took matters into her own hands and “pandemic pivoted” to working on the frontlines to assist fighting the big C19 since April. She continues to make an impact on her community as she waits to get back to working on Made Event’s year round calendar of events & Electric Zoo Festival.

Taran Cornejo

Taran Cornejo

AEG Presents Gulf Coast | Louisiana, USA

Dancing straight from the bayou, Taran Cornejo is the Sr. Marketing Manager at AEG Presents Gulf Coast (Winter Circle Productions, BUKU Music & Art Project, Hangout Music Festival) + Artist Management for sfam. After attending Lights All Night in 2012, Taran Cornejo fell in love with culture and knew that this was the path she was destined to take. Starting off as a street team promoter, she worked through flyering, managing street teams, volunteering and years of merch, operations, health and safety and box office at different gigs until she reached her current role with AEG. Taran is responsible for the marketing of all shows and festivals which include around 100 shows a year, BUKU, Hangout and various large capacity events around Mardi Gras, Jazz Fest & Halloween. Taran says “the way music connects and has an impact on people is a beautiful thing, and being a part of that in any way is pretty cool.”

Mystee Yannarella

Mystee Yannarella

Subsonix / JYNXX | Oklahoma, USA

Based in Oklahoma City, Mystee Yannarella doubles as a marketing director by day and DJ by night. Her day job includes working with various artist management teams and partners developing local ad plans and market strategies to coordinate the best ways to promote different events, on top of overseeing the Subsonix street team. Her DJ career began six years ago, and has since played a variety of shows as well as the festivals such as Dancefestopia & Ubbi Dubbi. In addition to taking on all these responsibilities, she wanted to make an impact on her community and thus reformed the Subsonix Angels. This program was designed to help combat issues in the music scene such as sexual assault and suicide awareness. Her dedication to creating safe environments to dance is one of the many things that makes her stand out from the crowd

Jade Gaines

Jade Gaines

Artist Manager | California, USA

Originally from Denver, Colorado – Jade is currently an artist manager living in LA, working with some of your favorite artists like Of The Trees, Chee, 1788-L, G Jones, Eprom and more. Getting her start in the event world, Jade got into the industry interning at clubs like Beta Nightclub in Denver and Q Nightclub in Seattle. Her main experience has been in marketing and artist relations for a handful of different venues and artists before making her way into the management world a few years ago working at C3 Management. Many people know Jade for being forward facing with fans, running groups for her artists and helping with merch across her team’s roster, but most of her work is behind the scenes handling everything across the board to help make her artists’ visions come to life. She will soon be part of launching a new management venture with the other partners on her team.

Megan Lazaroff

Megan Lazaroff

Disco Donnie Presents / B&W Productions | Saint Louis, MO

Megan is an assistant to the Disco Donnie Presents talent buyers and the Event Director and Artist Liason for B&W Productions, a company based out of Saint Louis, MO. For Disco Donnie Presents she is responsible for creating offers, artist advancing, managing the event calendar, and reviewing contracts. She is responsible for the Box Office, artist management, and event planning for B&W Productions hosted events. She started off as a ticket clerk and street team coordinator for B&W Productions which eventually grew into the Event Director and Artist Liason. Her hard work finally landed her a job at Disco Donnie Presents four years later.

Anna Marie Taylor Cavitt

Anna Marie Taylor Cavitt

Substrukt Group / Disco Donnie Presents | Texas, USA

Anna Marie Taylor Cavitt – AKA AMC – is an artist manager for Substrukt (Zaxx & GHOST DATA) and regional marketing & operations manager for Disco Donnie Presents Texas. Growing up in Dallas, AMC has been making her mark on the scene before she was even old enough to get into the shows she was promoting. At the age of 17 she worked her first major festival called Tomorroworld and hasn’t slowed down since. Over the past 10 years, AMC has been involved in 46 festivals and 1000+ shows including Ubbi Dubbi, Freaky Deaky, Electric Zoo, Friendship, Lights All Night, Spring Awakening, Sunset Music Fest & many more!

Devon Feilding

Devon Fielding

Universal Music Group | Philadelphia, USA

Every Marketer and digital writer can memorize rules, but how you get people’s attention requires innovative creativity and Devon Fielding makes it look easy. She is responsible for giving a voice to the characters from Ubbi Dubbi which became a nationally recognized festival in its first year. Devon is currently the Digital Marketer at Universal Music Group in E-commerce and Label Services Department. She handles all e-commerce promotions efforts for UMG subsidiary UMG Nashville, pitching, planning, and executing promotions on their artist stores. Devons also coordinates with her clients creative teams to get assets for the stores, socials, and ads. In addition, she also works on a few other projects for UMe, the catalog arm of UMG, including the Go-Go’s, Ed Sullivan Show, and Steve Miller Band, coordinating all of their marketing from socials to email to merch to livestreams and more. She attributes her success to transparency and ability to build relationships, even over email, that could last a lifetime.

The 50 Women of The Disco Series: Week 3 of 5

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. The 50 Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Presenting week 3 of 5 as where we feature women from all corners of the industry who keep the Disco ball spinnin! 💃 ✨

Andrea Brown

Andrea Brown

AMB Event Group / Thats How It Starts Event Management | Texas, USA

Andrea Brown is a highly regarded industry vetern who is known for her unwavering hospitality and ability to make the impossible a reality. Andrea got her start in the Live Events industry back in the 90’s, producing and promoting raves in Texas. She has spent the last 25 years honing her skills in Event Operations including talent relations, logistics, access control/ticketing, creative programming, production and the legal side of events. A music lover first and foremost, her forward momentum in the industry comes from the amazing opportunities she has earned through her hard work, dedication, creativity, and passion. The founder of AMB Event Group & Co-Founder of That’s How It Starts Event Management, her companies work with multiple brands including BLNK CNVS, Medium Rare, Lights All Night, Insomniac, Backbone International, All My Friends/Friendship, Electric Zoo and Disco Donnie Presents for the past 11 years.

Canaan Starnes

Canaan Starnes

Eventbrite / Freelance | Nashville, USA

In 2013 Canaan got her start in the music industry with managing the box office operations and handling artist relations + hospitality for a concert venue in Houston. 500+ concerts, 12 Steve Aoki cakes and 400 Dada Life pillows later, in 2016 Canaan decided to leave her job in Houston and move to Nashville. She transitioned into the freelance world and has had the amazing opportunity to work with events / festivals such as EDC LV, Imagine, Middlelands, Mempho, Freaky Deaky, Shaq’s Fun House, Gronk’s Beach Party, and Beyond Wonderland.
While working different events and music festivals, as of 2017, Canaan is also working full time for Eventbrite on the Payment Operations team. Most of her primary day to day focus includes reviewing contractual agreements, reconciling complex payment calculations, and leveraging data from multiple banks and 3rd party payment processors to make sure buyers can easily pay for tickets, process refunds, and payments to event creators are issued correctly on time.

Chole Suit

Chloe Suit

Liquid Stranger, WAKAAN Record Label, SSKWAN Record Label, WAKAAN Music Festival | Oklahoma, USA

Chloe Suit is the Director of Marketing for Liquid Stranger, WAKAAN Record Label, SSKWAN Record Label, and WAKAAN Music Festival. Beginning her career at a promotional company on the East Coast with multiple markets + 2 Festivals, she began looking for new learning opportunities to expand her skills in the music industry. Chloe found her home with the WAKAAN family two and a half years ago, where she handles all things Marketing and Music; from Advertisements, to Social Media and Content Creation, to Scheduling of Releases and more! She also assists with Label MGMT and oversees submissions and works with distributors and DSPs. Her dedication to the culture and vast understanding of digital strategies makes her an integral part of the bass music circuit.

Dani Sawtell

Dani Sawtell

Pyrotecnico FX | Texas, USA

Currently based in Texas, Dani’s role at Pyrotecnico as the Senior Project Manager is to take clients’ dreams and visions and make them reality. This includes everything from staffing, gear and consumable allocations, scheduling, documentation, and communications between the client, company, local authorities, and crew members. Although Dani is more behind the scenes these days, she loves nothing more than getting out there with her fellow crew members and interacting with Pyrotecnico’s clients and artists on-site to execute the “oohs and ahhs” of a show. Hearing the roar of the audience after that first moment of lasers filling the sky, or after the blast of a pyrotechnics cue, is extremely satisfying and a great way to know your job has had a memorable impact on people.

Heather Church

Heather Church

Glow/Echostage/Soundcheck | Washington, USA

Heather Church is the Vice President of Talent & Marketing at Glow, one of the longest running event production and promotion companies in America. She continues to be instrumental in the development of Washington DC’s widely acclaimed Echostage, which was voted DJ Mag’s #1 venue in North America, #2 in the world for 2019 and has remained top ranked ever since. With over a decade of experience working for Glow, Heather also spearheads the booking and marketing strategy at their sister venue, Soundcheck, which has served as a space to host more intimate performances for a wide range of artists from industry heavyweights to up-and-coming talent. Additional projects include Moonrise Festival, Clubhouse Festival, Thank You Festival, Preakness Infield Festival, and many more to come.

Kate Moran

Kate Moran

Subsonix | Oklahoma, USA

If you’ve ever been to an electronic show in Oklahoma, you’ve probably crossed path with the incredible Kate Moran. Kate is the Operations Manager for Subsonix. From a Paint Party in the spring to a Funk Fest on the 4th of July and all the heavy bass that comes through their events regularly, Subsonix keeps a variety of entertainment flowing through their cities. They’ve produced events with some of your favorite artists such as Excision, Riot Ten, Steve Aoki, Blunts N Blondes, Liquid Stranger and many more! Kate works with artist and management teams to coordinate and advance upcoming shows to ensure a seamless event. This usually includes day of show schedules, transportation and lodging. On show days Kate manages the hospitality and box office employees, and oversees cash-flow from ticket sales. She stands as the liaison between the venue, security, staff, any vendors and patrons. Because of her involvement with the Oklahoma music scene Kate was able to be a part of the leadership team; helping coordinate operations and lodging,for the inaugural Wakaan Music Festival in 2019.

Lotus McLaurin

Lotus McLaurin

See Tickets| California, USA

As a Client Service Manager, Lotus McLaurin is the main contact at See Tickets for event promoters and producers in getting the ticketing for their events set up. She works with clients to choose the best way forward when planning and executing events, from a ticketing standpoint. On-site, she serves as the primary point of contact for See Tickets and manages an on-site field ops team. Her ability to embrace challenges and immediately find solutions sets her apart as a leader. While in college she worked guest services at a nearby amphitheater, early on in her experience there, she knew she wanted to work in the entertainment industry as a career, so she transferred schools and changed her major from Nursing to Arts and Entertainment Management. From there, she went on to intern at Fuse TV and take on the Box Office Manager roles at Brighton Music Hall and Paradise Rock Club in Boston. In 2013, she ran the box office for her first destination concert series that changed the direction of her career ultimately leading to her current position at See Tickets in 2017

Olga Potanina

Olga Potanina

UDX | North Carolina, USA

Specializing in marketing and business analysis, Olga Potanin works with clients across various industries, including the dance music industry. Some of her clients have included Ubbi Dubbi, SMF Tampa, Freaky Deaky festivals and more! Early in her career, Olga worked with businesses in the European Union, Eastern Europe, and Asia. Today her focus is on helping clients reach their goals through agile project management, business intelligence analysis, and digital marketing orchestration.

Shai Ben David

Shai Ben-David

Audius / Player Dave / Ivy Lab | California, USA

Miami native currently residing in Los Angeles, Shai Ben David handles Artist Relations at Audius, is the Manager for Player Dave, & manages merchandise for Ivy Lab. Her day to day consists of talking to artists and managers about Audius and onboarding them to the platform, handling all the management aspects for Player Daves project as well as merchandise for Ivy Lab which consists of all things from design, production, and fulfillment! Shai’s tenacious work ethic and ability to wear many hats makes her a person of courageous determination and energy. Shai got her start in the industry when she met OWSLA team at Ultra Miami and told them she would move to Los Angeles if they gave her an internship. Shai kept her word and at 18 years old she packed her bags and moved to LA. Shai eventually moved to Insomniac where she was the label assistant at Insomniac Music Group & Brand Specialist at Bassrush for three years before transitioning to her current role.

Tessa Paisan

Tessa Paisan

Tessa Paisan Photography | Florida, USA

Guided by creativity and imagination, Tessa Paisan skill with her camera has made her one of Electronic Music’s most sought after photographers. Her stellar compositions and unique signature has landed her gigs with some of the biggest names in the Industry such as Rezz, Zeds Dead, Liquid Stranger & Sullivan King. After getting a bachelor’s degree in art, Tessa began photographing for music publications like Dancing Astronaut to build her portfolio. From there she was unstoppable. She landed a seven week bus tour, had one of her photos featured on the front cover of DJ Mag, worked on the Lost Lands Media team and continued touring with multiple artists. You can see all her work on her instagram at @tessapaisan.

The 50 Women of The Disco Series: Week 2 of 5

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. The 50 Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Over the next five weeks, we will feature women from all corners of the industry who keep the Disco ball spinnin! 💃 🏻 ✨

alexandra greenberg

Alexandra Greenberg

Falcon Publicity | California, USA

Across spirit and totem animal guides, the falcon represents wisdom, visionary power, victory, strength and personal freedom. In 2019 PR maven Alexandra Greenberg founded Falcon Publicity where she embraces these attributes for the company’s clients while navigating the continuous shift in public, media and industry relations in music, nightlife, entertainment, and culture. Over the course of her career, Greenberg has led notable campaigns in rock, pop and electronic music spaces. From major festival launches and specialty GRAMMY campaigns to album and single releases, she brings to Falcon Publicity unparalleled experience. She has been at the forefront of the expansion of electronic music in America over the last two decades as publicist for many of the genre’s most influential artists and events including deadmau5 (landing him on the covers of Rolling Stone and The New York Times), Jean-Michel Jarre, Kraftwerk, The Crystal Method, Richie Hawtin, David Guetta, Calvin Harris, Kaskade, Steve Aoki, Bob Moses, DESTRUCTO, TroyBoi and many others. Her passion for festival culture stems from serving as part of Coachella’s publicity team during its formative years from 2001 to 2011 and has helmed successful campaigns for many of North America’s notable properties including Ultra Music Festival, HARD Events, Electric Daisy Carnival, Electric Zoo and All My Friends, as well as launching popular music cruises HOLY SHIP! and FriendShip.

christine hunter

Christine Hunter

Shambhala Music Festival | The Kootenays, Canada

Christine Hunter’s contributions to the live music industry in Canada have not gone unrecognized. She’s held down many pinnacle roles for some of Canada’s most prestigious music festivals, events and award panels. Her experience is primarily of large-scale event direction and her 18+ years of experience and knowledge drive her on-going career in the festival and event industry. Recently elected as a member of the Board of Directors for the Canadian Live Music Association and Music BC, she is now recognized for her expertise on a national & provincial level. She is a strategic thinker capable of managing multiple responsibilities in high-pressure environments and she is the embodiment of an experienced festival and event director.

misty morales

Misty Morales

That’s How It Starts Event Management / Disco Donnie Presents | Texas, USA

Misty is the Co-Founder and Co-Owner of That’s How It Starts Event Management. Being in this industry gives you opportunities to be a chameleon. When you have the opportunity to learn something new and run it, you do. Just like Misty Morales does. From a literal A-Z standpoint, Misty has managed over 120 staff members for a festival: from hiring, event production to post-event procedures. Her colorful experience also entails box office management, event logistics, artist hospitality, and vendor and sponsorship operations. This multi-faceted woman can provide support to so many different departments in and out of the festival realm. Her experience doesn’t just run with festivals either. Since the music industry was shuttered by the pandemic, Misty has taken her skills and expertise to support various COVID-19 testing sites across the state of Texas making her a true heroine on and off the dance floor.

michele servais

Michele Servais

Disco Donnie Presents | Florida, USA

Michele Servais is president of Disco Donnie Presents, where she coordinates companywide financial and strategic efforts. In 2008, Michele joined the Disco Donnie Presents management team and was an instrumental leader in company’s continued growth into nearly 100 markets worldwide, as well as strategic partnerships with some of the world’s best promoters and events.

Prior to Disco Donnie Presents, Michele worked in numerous subsets of the music industry, including formative years as a promoter in the 1990s Florida dance scene. By 2000, Michele had risen to the ranks of agent and spent nearly a decade advancing the careers of some of the world’s most sought-after DJ talents, including Paul van Dyk.

During Michele’s time at DDP, she was instrumental in overseeing DDP’s acquisition by SFX Entertainment and LiveStyle Entertainment, which included a worldwide portfolio of top-tier event companies including, Disco Donnie Presents, React Presents, Life In Color, Made Events, ID&T, Tomorrowland, Sensation, TomorrowWorld, Beatport.com, Electric Zoo, Awakenings, Q-Dance, and more. In 2020, Disco Donnie Presents returned to independence, the namesake company Disco Donnie founded 27 years ago.

lyra letourneau

Lyra Letourneau

Pangolin Laser Systems | Texas, USA

As the creative director for Pangolin Laser Systems, Lyra Letourneau is responsible for the overall creative direction of the world’s leading company in providing software and hardware solutions to the laser light show and entertainment industries. Pangolia has provided services for top-named musical talent and events including Madonna, Drake, Electric Daisy Carnival, TomorrowLand, Qlimax, Coachella, Tiesto, Armin, Skrillex, and many others. From determining new features for their software, exhibition stand design, and tradeshow management, Lyra’s commitment to creating larger than life experiences is indisputable. There is no doubt that Lyra will continue to impact the Music Industry in all corners of the world.

victoria graces

Victoria Garces

Trillvo | Texas, USA

Victoria Graces is a jack of all trades who continues to excel in the music industry. Victoria is the owner of the Houston based EDM blog & Label Trillvo. Her expertise in PR, Marketing, & Photography has been a driving force to making Trillvo a household name in the Houston music scene. Victoria has always had a true passion for electronic music giving her a natural talent at seeking out fresh new artists. She recently just published her 100th article for trillvo which is proof of her relentless work ethic. She has worked on campaigns for Jourity MGMT. (Listen to Elderbass, CVPTVGON, + Dank Frank). Victoria has also done artist hospitality for various live nation & Houston events. The satisfaction of seeing the faces of music lovers light up as they sing along to their favorite artists is what drives her to find success within this industry. Being able to provide that experience is something she wants to do for the rest of her life.

lyssia roussel

Lyssia Roussel

Quartermaster / Rigger / Stagehand | Florida, USA

Lyssia Roussel is a Bilingual French-English Canadian raised in sunny Florida and has over 9 years of experience in the production field of the music industry. Lyssia fell in love with live events in her teens while working at a local theater and has since worked her way up as Rigger, Stage Manager and Quartermaster. The quartermaster is one of the most important parts of a festival as they are in charge of the Site Crew boneyard and the contents therein; they are the ones you come to when you need any heavy machinery, shop tools, site items, or anything else to make production come to life. A typical day as quartermaster is characterized by meeting challenges with heavy equipment and golf cart usage, managing inventories, being the information hub, and keeping everything fueled while meeting deadlines. Her organizational skills, mental agility, and resilience under pressure has made her a key player in the industry and inspiring role model who proves that any tough job is a woman’s job. She is always the first person on site & last to leave, but seeing the fruits of her labor being enjoyed by thousands of smiling faces in the audience makes all the hard work worth every bit of it.

christina martinez

Christina Martinez

Everywhere | Texas, USA

If you could deep fry southern hospitality and add hot sauce you would make a Christina ‘Chicken’ Martinez. She began her journey in the music industry in 2016 and has since worked Artist Hospitality for events such as Friendship, Shaq’s Fun House, Dirty Bird Campout, Lost Lands, Sunset Music Festival & Ubbi Dubbi. Her drive and expertise in the live event space, makes her a versatile and sought-after asset for any team, and these traits have landed her gigs in various departments for Coachella, Shambhala, Envision, Okeechobee, Lightning In A Bottle, EDC, Rolling Loud NY, Electric Forest & III Points. More recently, Christina was on road as the Blunts n Blondes Hot Box Tour merch coordinator, before COVID-19 caused a slight detour. Since then, Christina has been working Drive-In concerts, which provides an opportunity to experience live music in a safe & socially-distanced environment.

jaime sloane

Jaime Sloane

Global Communications Manager / Founder | New York, USA

Jaime Sloane is a public relations, marketing, and communications maven with more than a decade of experience spearheading creative campaigns for various music-related projects. Currently, Jaime serves as the Global Communications Manager for Ultra Worldwide. She develops major, multi-territory media opportunities for 20+ global markets, and leads domestic public relations initiatives for the flagship Miami festival. When festival work slowed down in 2020, she also launched JSloane Creative to independently promote artists she believes in. Before joining mob, Jaime launched the Los Angeles arm of New York-based music public relations firm Rephlektor Ink. She served as the West Coast PR Manager for three years, leading campaigns for artists such as Claptone, Loco Dice, Louis The Child, Flosstradamus, NGHTMRE, Seven Lions, and Tritonal, and representing labels like Ultra Music, Anjunabeats, and Circus Records. Jaime cut her teeth in electronic music as the Head of PR for Dim Mak, managing public relations for the label’s artists, releases, and events.

sara abee

Sara Abee

Sugar Society | North Carolina, USA

Sara Abee is the Marketing Coordinator for Charlotte-based promotion company, Sugar Society. Sara is responsible for coordinating all social media posts, managing the street team, and assisting with executing the localized marketing plans both physically and digitally. Sara also manages the box office and is the assistant to the director for all event operations. After graduating from Appalachian State with a major in Advertising and a minor in international business, Sara gained experience in event management through assisting in the production of large-scale retail pop-up events across the east coast. She continues to provide contractual work for various event agencies in Charlotte by organizing promotional events for brands such as Grey Goose and Bacardi. Her knowledge and experience in the live event space make her a force to be reckoned with as she continues to make an impact on the Charlotte dance scene.

The 50 Women of The Disco Series: Week 1 of 5

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. The 50 Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM.

Over the next five weeks, we will feature women from all corners of the industry who keep the Disco ball spinnin! 💃 🏻 ✨

alicia karlin

Alicia Karlin

AEG Presents | Boulder, California

Alicia is an industry powerhouse specializing in talent buying, artist management, festival and event production, artist relations, VIP services, and music-centric consulting. Alicia has been the talent buyer for over 10 years of the world-renown festival, Electric Forest. She is an inspiring role model who continues to break the mold in a male-dominated industry. In January 2020 she was promoted to the role of Vice President, Global Touring and Talent for AEG presents and is the Co-Founder Lively, a company born out of the COVID-19 pandemic to provide a new income stream to musicians and creators.

brenda wong

Brenda Wong

AIM | Texas, US

Brenda Wong is the founder & Owner of Dallas-based promotion company, All In Management (AIM). Starting out as a ticket agent, Brenda would find a natural talent for promoting & networking as her average ticket sales quickly skyrocketed from 10 to 200+ per event. In addition to the countless club shows she has promoted for festivals such as Ubbi Dubbi, Freaky Deaky, Lights All Night, Wobbleland, Safe In Sound, Something Wonderful, Camp Nowhere, and more! Brenda’s success was the result of her genuine love and dedication to the local dance music scene. This passion fueled her decision to take the next step with her marketing skills and thus AIM was established at the beginning of 2019.

emily mitchell

Emily Mitchell

Wakaan | Oklahoma, US

Emily handles all things merch related for Liquid Stranger, WAKAAN and SSKWAN, Everything from creating designs, collaborating with graphic designers and other artists, researching and sourcing manufacturers for quality garments, handling customer service, touring, managing WAKAAN festival’s merch, and fulfilling orders is her realm. Emily notes, “it’s a fast-paced, sometimes overwhelming, but rewarding job. It’s great to watch our ideas come to life and receive positive feedback from the fans!

sharla zachary

Sharla Zachary

Disco Donnie Presents | California, US

Hailing from California, Sharla Zachary is a crucial & integral piece of Disco Donnie Presents. Strictly behind the scenes, Sharla makes sure that the back of house and certain guest elements are hired and run smoothly. She has her hands in everything from fencing, portajohns, and mobile offices to catering, credentialing, and hiring all of the retail & food vendors. She also manages all contracts that run through the festival, along with collecting information from all of the vendors that will be onsite for the show. The minute details do make a difference!

meganne money beamqueen

Meganne Money (“Beam Queen”)

JD3 Lasers | Texas, US

Meganne owns and operates JD3 Lasers alongside her partner, John Dickson. JD3 provides laser projectors and laser shows that give audiences the brightest and most engaging user experience. This is made possible by long hours of programming and design work. Not to mention the hours that go into travel, logistics, physical heavy lifting, and technical expertise on and off of the job site. The reward of seeing her creation being brought to life and “blowing people’s minds” (and lots of energy drinks) makes all the sleepless nights worth it for Meganne.

jess stadler

Jess Stadler

Artist Manager | California, US

Jess got her start in the music industry working in the Denver dance scene as an artist liaison in 2014. Just a few years later she became the executive assistant to artist managers at Warpath Group. During this time Jess realized that artist management was the career for so she moved to LA to continue networking and explore new opportunities. Jess is the epitome of hard work and her journey proves it. Hustling hard during the first year of being in LA, She walked dogs, independently managed Qrion, worked at Record Plant Recording Studio, and did logistics/advancing for a boutique techno agency. Her commitment to chasing her dreams paid off after a casual coffee meeting with the COO of Seven20 led to a job offer as an artist manager and as a day to day manager for deadmau5. Eventually phasing out of her role as a day to day so that she could focus on growing her own roster with the Seven20 team, Jess currently manages Qrion, Speaker Honey, Callie Reiff (co-manage), Ninajirachi (co-manage), and Spencer Brown.

madison walden

Madison Walden

Maktive | California, US

Madison is the Creative Manager for Maktive, a Southern California event production company that specializes in custom stage design for concerts, music festivals, and tradeshows. Madison Oversees day-to-day operations, stage production and event operations for music festivals, artist touring, brand activations and live streaming experiences. She has been involved with the creation of some of the most distinguished festivals all over the country; such as All My Friends, City Hearts, CRSSD, Day Club, DAY MVS, Electric Zoo, Friendship, LED Anniversary, Maceo Plex, OMFG, Splash House, and Ubbi Dubbi. Madison is A jack of all trades to the MAKTIVE team and music industry. As an avid member of the dance music scene, her love for this community inspires her to continually push the boundaries of possibility.

chelsea schwalb

Chelsea Schwalb

Sugar Society | North Carolina, US

Chelsea Schwalb is the Events & Marketing Director at Sugar Society for the past 7 years. She is responsible for show operations including production and hospitality advancing, DOS operations, artist hospitality/transportation, staffing and settlements. She also creates, and executes marketing plans while Managing budgets and payroll. Chelsea is known for her attention to detail and has no dread of routine work. Her tenacious demeanor has landed her notable roles outside of sugar society including Tour Coordinator for ASAP Ferg’s Floor Seats tour and 21 Savage’s I am > I was tour and Artist Hospitality Manager at Festivals such as Ezoo, Voodoo, Shaky Knees, Shaky Beats and more!

deborah santoro

Deborah J. “DJ” Santoro

Amphitheatre Ybor Inc / Sunset Events | Florida, US

Deborah J. “DJ” Santoro is the Managing Director for Amphitheatre Ybor Inc & Sunset events. Before taking on the role in 2013, DJ spent 10 years in corporate banking and 21 years as office manager and HR director. She began doing cash management for Sunset and as the festival grew she took on more responsibilities in areas of cash management, hiring and overseeing a large team for front of house (ticket sellers, scanners, customer service). Feeling unchallenged and unhappy with her current job, Deborah took a huge jump and began working full time alongside her brother Jon. Making a monumental career change is no easy feat, but this single mother of 26 years makes it look easy.

kendall van arkle

Kendall van Arkel

Vital Management / Vital Events | California, US

Kendall is a Tour Manager for Vital Management and Director of Operations & Artist Relations For Vital Events. Kendall’s passion for music is undeniable as she got her start in the industry by volunteering to hand out flyers to earn comp tickets to the shows she wanted to attend. Persistence and diligence sometimes even ranging with an obsession with work, Kendall has taken on many roles making her an integral part of the team. She has experience in running promo teams, production running, artist transport, artist hospitality, production/ logistics coordinator. Kendall attributes her success to a willingness to learn as much as possible, resiliency & passion.