Ashli Zornes
Ashli hails from a small Kentucky town and ventured to Denver right after graduating from Morehead State University. She forged a career in the corporate world, leading teams in the Telecom Industry at Verizon before becoming an Operations Leader at Tesla in charge of Colorado’s Delivery Operations. Despite her successful career, her heart felt unfulfilled, and she sought change.
After Ashli’s first visit to the awe-inspiring Red Rocks Amphitheatre to witness Alison Wonderland perform, she was completely captivated. That season, she found herself attending a total of 55 shows. However, it was in 2021, during her life-altering experience at the Ultra Music Festival in Miami, that her journey took a significant turn.
At Ultra, Ashli had the privilege of crossing paths with the remarkable women of 2+2 Management. Throughout the weekend, they generously shared their profound passion and invaluable career insights, reigniting the fervent excitement she had been seeking. Inspired by their dedication, a few months later, Ashli took the bold step of founding A2Z Management. In this new venture, she fostered collaborations with a multitude of artists, photographers, visual jockeys (VJs), and dancers.
Simultaneously, while working closely with her team, Ashli ventured into the realm of Tour Management after a serendipitous encounter with Sippy, which led to an event in Denver. Over the course of 2022, she found herself assisting numerous artists and eventually became an integral part of Kumarion’s team as his Tour Manager. During this period, Ashli embraced every opportunity that came her way, enthusiastically saying “yes” to any task offered. Through these experiences, she had the privilege of meeting numerous individuals who generously shared their knowledge, enabling her to cultivate an exceptional work ethic.
In addition to her professional endeavors, Ashli willingly volunteered her free time to sharpen her skills with various companies. This included contributing to the success of events such as Beyond Wonderland, Okeechobee, and aiding local venues and promoters in Denver as they built shows and events from the ground up.
During her journey, Tyler Fey, her mentor, recommended she join the Festival Team for his and DDP’s company, Festication. There, Ashli collaborated with the Paradise Blue team and absorbed the values of the DDP, particularly inspired by Team Members like Megan Lazaroff and Michele Servias. Their words left a lasting impact on her. Ashli subsequently applied to become a part of the team, marking the start of her next chapter. Since then, as the Event Coordinator for Disco Donnie, she has had the pleasure of working with individuals who share a deep appreciation for the magic of music, assisting with various needs across all U.S. markets. Music is Magic.
Ashli attributes some of her success to building trust and being reliable.This industry requires integrity and good intentions. She has always prioritized follow-up. People appreciate being in the know and understanding the why. Loyalty and respect are pillars of strength and remembering that no role is too small to build towards your “bigness” is a way to keep your ego in check and stay humble.
Advice: Focus, Follow-up and Follow-through. Your intentions should always be indicative of a symbiotic relationship. Are you adding value? Are you learning something? Every bit of experience matters and if you stay humble, consistent, and open-minded, you will find your place. Ask for feedback, learn from it, and show growth, people will notice.