Blog

Andrea Brown

AMB Event Group / Thats How It Starts Event Management | Texas, USA

Andrea Brown is a highly regarded industry vetern who is known for her unwavering hospitality and ability to make the impossible a reality. Andrea got her start in the Live Events industry back in the 90’s, producing and promoting raves in Texas. She has spent the last 25 years honing her skills in Event Operations including talent relations, logistics, access control/ticketing, creative programming, production and the legal side of events. A music lover first and foremost, her forward momentum in the industry comes from the amazing opportunities she has earned through her hard work, dedication, creativity, and passion. The founder of AMB Event Group & Co-Founder of That’s How It Starts Event Management, her companies work with multiple brands including BLNK CNVS, Medium Rare, Lights All Night, Insomniac, Backbone International, All My Friends/Friendship, Electric Zoo and Disco Donnie Presents for the past 11 years.

Canaan Starnes

Eventbrite / Freelance | Nashville, USA

In 2013 Canaan got her start in the music industry with managing the box office operations and handling artist relations + hospitality for a concert venue in Houston. 500+ concerts, 12 Steve Aoki cakes and 400 Dada Life pillows later, in 2016 Canaan decided to leave her job in Houston and move to Nashville. She transitioned into the freelance world and has had the amazing opportunity to work with events / festivals such as EDC LV, Imagine, Middlelands, Mempho, Freaky Deaky, Shaq’s Fun House, Gronk’s Beach Party, and Beyond Wonderland.
While working different events and music festivals, as of 2017, Canaan is also working full time for Eventbrite on the Payment Operations team. Most of her primary day to day focus includes reviewing contractual agreements, reconciling complex payment calculations, and leveraging data from multiple banks and 3rd party payment processors to make sure buyers can easily pay for tickets, process refunds, and payments to event creators are issued correctly on time.

Chloe Suit

Liquid Stranger, WAKAAN Record Label, SSKWAN Record Label, WAKAAN Music Festival | Oklahoma, USA

Chloe Suit is the Director of Marketing for Liquid Stranger, WAKAAN Record Label, SSKWAN Record Label, and WAKAAN Music Festival. Beginning her career at a promotional company on the East Coast with multiple markets + 2 Festivals, she began looking for new learning opportunities to expand her skills in the music industry. Chloe found her home with the WAKAAN family two and a half years ago, where she handles all things Marketing and Music; from Advertisements, to Social Media and Content Creation, to Scheduling of Releases and more! She also assists with Label MGMT and oversees submissions and works with distributors and DSPs. Her dedication to the culture and vast understanding of digital strategies makes her an integral part of the bass music circuit.

Dani Sawtell

Pyrotecnico FX | Texas, USA

Currently based in Texas, Dani’s role at Pyrotecnico as the Senior Project Manager is to take clients’ dreams and visions and make them reality. This includes everything from staffing, gear and consumable allocations, scheduling, documentation, and communications between the client, company, local authorities, and crew members. Although Dani is more behind the scenes these days, she loves nothing more than getting out there with her fellow crew members and interacting with Pyrotecnico’s clients and artists on-site to execute the “oohs and ahhs” of a show. Hearing the roar of the audience after that first moment of lasers filling the sky, or after the blast of a pyrotechnics cue, is extremely satisfying and a great way to know your job has had a memorable impact on people.

Heather Church

Glow/Echostage/Soundcheck | Washington, USA

Heather Church is the Vice President of Talent & Marketing at Glow, one of the longest running event production and promotion companies in America. She continues to be instrumental in the development of Washington DC’s widely acclaimed Echostage, which was voted DJ Mag’s #1 venue in North America, #2 in the world for 2019 and has remained top ranked ever since. With over a decade of experience working for Glow, Heather also spearheads the booking and marketing strategy at their sister venue, Soundcheck, which has served as a space to host more intimate performances for a wide range of artists from industry heavyweights to up-and-coming talent. Additional projects include Moonrise Festival, Clubhouse Festival, Thank You Festival, Preakness Infield Festival, and many more to come.

Kate Moran

Subsonix | Oklahoma, USA

If you’ve ever been to an electronic show in Oklahoma, you’ve probably crossed path with the incredible Kate Moran. Kate is the Operations Manager for Subsonix. From a Paint Party in the spring to a Funk Fest on the 4th of July and all the heavy bass that comes through their events regularly, Subsonix keeps a variety of entertainment flowing through their cities. They’ve produced events with some of your favorite artists such as Excision, Riot Ten, Steve Aoki, Blunts N Blondes, Liquid Stranger and many more! Kate works with artist and management teams to coordinate and advance upcoming shows to ensure a seamless event. This usually includes day of show schedules, transportation and lodging. On show days Kate manages the hospitality and box office employees, and oversees cash-flow from ticket sales. She stands as the liaison between the venue, security, staff, any vendors and patrons. Because of her involvement with the Oklahoma music scene Kate was able to be a part of the leadership team; helping coordinate operations and lodging,for the inaugural Wakaan Music Festival in 2019.

Lotus McLaurin

See Tickets| California, USA

As a Client Service Manager, Lotus McLaurin is the main contact at See Tickets for event promoters and producers in getting the ticketing for their events set up. She works with clients to choose the best way forward when planning and executing events, from a ticketing standpoint. On-site, she serves as the primary point of contact for See Tickets and manages an on-site field ops team. Her ability to embrace challenges and immediately find solutions sets her apart as a leader. While in college she worked guest services at a nearby amphitheater, early on in her experience there, she knew she wanted to work in the entertainment industry as a career, so she transferred schools and changed her major from Nursing to Arts and Entertainment Management. From there, she went on to intern at Fuse TV and take on the Box Office Manager roles at Brighton Music Hall and Paradise Rock Club in Boston. In 2013, she ran the box office for her first destination concert series that changed the direction of her career ultimately leading to her current position at See Tickets in 2017

Olga Potanina

UDX | North Carolina, USA

Specializing in marketing and business analysis, Olga Potanin works with clients across various industries, including the dance music industry. Some of her clients have included Ubbi Dubbi, SMF Tampa, Freaky Deaky festivals and more! Early in her career, Olga worked with businesses in the European Union, Eastern Europe, and Asia. Today her focus is on helping clients reach their goals through agile project management, business intelligence analysis, and digital marketing orchestration.

Shai Ben-David

Audius / Player Dave / Ivy Lab | California, USA

Miami native currently residing in Los Angeles, Shai Ben David handles Artist Relations at Audius, is the Manager for Player Dave, & manages merchandise for Ivy Lab. Her day to day consists of talking to artists and managers about Audius and onboarding them to the platform, handling all the management aspects for Player Daves project as well as merchandise for Ivy Lab which consists of all things from design, production, and fulfillment! Shai’s tenacious work ethic and ability to wear many hats makes her a person of courageous determination and energy. Shai got her start in the industry when she met OWSLA team at Ultra Miami and told them she would move to Los Angeles if they gave her an internship. Shai kept her word and at 18 years old she packed her bags and moved to LA. Shai eventually moved to Insomniac where she was the label assistant at Insomniac Music Group & Brand Specialist at Bassrush for three years before transitioning to her current role.

Tessa Paisan

Tessa Paisan Photography | Florida, USA

Guided by creativity and imagination, Tessa Paisan skill with her camera has made her one of Electronic Music’s most sought after photographers. Her stellar compositions and unique signature has landed her gigs with some of the biggest names in the Industry such as Rezz, Zeds Dead, Liquid Stranger & Sullivan King. After getting a bachelor’s degree in art, Tessa began photographing for music publications like Dancing Astronaut to build her portfolio. From there she was unstoppable. She landed a seven week bus tour, had one of her photos featured on the front cover of DJ Mag, worked on the Lost Lands Media team and continued touring with multiple artists. You can see all her work on her instagram at @tessapaisan.

Alexandra Greenberg

Falcon Publicity | California, USA

Across spirit and totem animal guides, the falcon represents wisdom, visionary power, victory, strength and personal freedom. In 2019 PR maven Alexandra Greenberg founded Falcon Publicity where she embraces these attributes for the company’s clients while navigating the continuous shift in public, media and industry relations in music, nightlife, entertainment, and culture. Over the course of her career, Greenberg has led notable campaigns in rock, pop and electronic music spaces. From major festival launches and specialty GRAMMY campaigns to album and single releases, she brings to Falcon Publicity unparalleled experience. She has been at the forefront of the expansion of electronic music in America over the last two decades as publicist for many of the genre’s most influential artists and events including deadmau5 (landing him on the covers of Rolling Stone and The New York Times), Jean-Michel Jarre, Kraftwerk, The Crystal Method, Richie Hawtin, David Guetta, Calvin Harris, Kaskade, Steve Aoki, Bob Moses, DESTRUCTO, TroyBoi and many others. Her passion for festival culture stems from serving as part of Coachella’s publicity team during its formative years from 2001 to 2011 and has helmed successful campaigns for many of North America’s notable properties including Ultra Music Festival, HARD Events, Electric Daisy Carnival, Electric Zoo and All My Friends, as well as launching popular music cruises HOLY SHIP! and FriendShip.

Christine Hunter

Shambhala Music Festival | The Kootenays, Canada

Christine Hunter’s contributions to the live music industry in Canada have not gone unrecognized. She’s held down many pinnacle roles for some of Canada’s most prestigious music festivals, events and award panels. Her experience is primarily of large-scale event direction and her 18+ years of experience and knowledge drive her on-going career in the festival and event industry. Recently elected as a member of the Board of Directors for the Canadian Live Music Association and Music BC, she is now recognized for her expertise on a national & provincial level. She is a strategic thinker capable of managing multiple responsibilities in high-pressure environments and she is the embodiment of an experienced festival and event director.

Misty Morales

That’s How It Starts Event Management / Disco Donnie Presents | Texas, USA

Misty is the Co-Founder and Co-Owner of That’s How It Starts Event Management. Being in this industry gives you opportunities to be a chameleon. When you have the opportunity to learn something new and run it, you do. Just like Misty Morales does. From a literal A-Z standpoint, Misty has managed over 120 staff members for a festival: from hiring, event production to post-event procedures. Her colorful experience also entails box office management, event logistics, artist hospitality, and vendor and sponsorship operations. This multi-faceted woman can provide support to so many different departments in and out of the festival realm. Her experience doesn’t just run with festivals either. Since the music industry was shuttered by the pandemic, Misty has taken her skills and expertise to support various COVID-19 testing sites across the state of Texas making her a true heroine on and off the dance floor.

Michele Servais

Disco Donnie Presents | Florida, USA

Michele Servais is president of Disco Donnie Presents, where she coordinates companywide financial and strategic efforts. In 2008, Michele joined the Disco Donnie Presents management team and was an instrumental leader in company’s continued growth into nearly 100 markets worldwide, as well as strategic partnerships with some of the world’s best promoters and events.

Prior to Disco Donnie Presents, Michele worked in numerous subsets of the music industry, including formative years as a promoter in the 1990s Florida dance scene. By 2000, Michele had risen to the ranks of agent and spent nearly a decade advancing the careers of some of the world’s most sought-after DJ talents, including Paul van Dyk.

During Michele’s time at DDP, she was instrumental in overseeing DDP’s acquisition by SFX Entertainment and LiveStyle Entertainment, which included a worldwide portfolio of top-tier event companies including, Disco Donnie Presents, React Presents, Life In Color, Made Events, ID&T, Tomorrowland, Sensation, TomorrowWorld, Beatport.com, Electric Zoo, Awakenings, Q-Dance, and more. In 2020, Disco Donnie Presents returned to independence, the namesake company Disco Donnie founded 27 years ago.

Lyra Letourneau

Pangolin Laser Systems | Texas, USA

As the creative director for Pangolin Laser Systems, Lyra Letourneau is responsible for the overall creative direction of the world’s leading company in providing software and hardware solutions to the laser light show and entertainment industries. Pangolia has provided services for top-named musical talent and events including Madonna, Drake, Electric Daisy Carnival, TomorrowLand, Qlimax, Coachella, Tiesto, Armin, Skrillex, and many others. From determining new features for their software, exhibition stand design, and tradeshow management, Lyra’s commitment to creating larger than life experiences is indisputable. There is no doubt that Lyra will continue to impact the Music Industry in all corners of the world.

Victoria Garces

Trillvo | Texas, USA

Victoria Graces is a jack of all trades who continues to excel in the music industry. Victoria is the owner of the Houston based EDM blog & Label Trillvo. Her expertise in PR, Marketing, & Photography has been a driving force to making Trillvo a household name in the Houston music scene. Victoria has always had a true passion for electronic music giving her a natural talent at seeking out fresh new artists. She recently just published her 100th article for trillvo which is proof of her relentless work ethic. She has worked on campaigns for Jourity MGMT. (Listen to Elderbass, CVPTVGON, + Dank Frank). Victoria has also done artist hospitality for various live nation & Houston events. The satisfaction of seeing the faces of music lovers light up as they sing along to their favorite artists is what drives her to find success within this industry. Being able to provide that experience is something she wants to do for the rest of her life.

Lyssia Roussel

Quartermaster / Rigger / Stagehand | Florida, USA

Lyssia Roussel is a Bilingual French-English Canadian raised in sunny Florida and has over 9 years of experience in the production field of the music industry. Lyssia fell in love with live events in her teens while working at a local theater and has since worked her way up as Rigger, Stage Manager and Quartermaster. The quartermaster is one of the most important parts of a festival as they are in charge of the Site Crew boneyard and the contents therein; they are the ones you come to when you need any heavy machinery, shop tools, site items, or anything else to make production come to life. A typical day as quartermaster is characterized by meeting challenges with heavy equipment and golf cart usage, managing inventories, being the information hub, and keeping everything fueled while meeting deadlines. Her organizational skills, mental agility, and resilience under pressure has made her a key player in the industry and inspiring role model who proves that any tough job is a woman’s job. She is always the first person on site & last to leave, but seeing the fruits of her labor being enjoyed by thousands of smiling faces in the audience makes all the hard work worth every bit of it.

Christina Martinez

Everywhere | Texas, USA

If you could deep fry southern hospitality and add hot sauce you would make a Christina ‘Chicken’ Martinez. She began her journey in the music industry in 2016 and has since worked Artist Hospitality for events such as Friendship, Shaq’s Fun House, Dirty Bird Campout, Lost Lands, Sunset Music Festival & Ubbi Dubbi. Her drive and expertise in the live event space, makes her a versatile and sought-after asset for any team, and these traits have landed her gigs in various departments for Coachella, Shambhala, Envision, Okeechobee, Lightning In A Bottle, EDC, Rolling Loud NY, Electric Forest & III Points. More recently, Christina was on road as the Blunts n Blondes Hot Box Tour merch coordinator, before COVID-19 caused a slight detour. Since then, Christina has been working Drive-In concerts, which provides an opportunity to experience live music in a safe & socially-distanced environment.

Jaime Sloane

Global Communications Manager / Founder | New York, USA

Jaime Sloane is a public relations, marketing, and communications maven with more than a decade of experience spearheading creative campaigns for various music-related projects. Currently, Jaime serves as the Global Communications Manager for Ultra Worldwide. She develops major, multi-territory media opportunities for 20+ global markets, and leads domestic public relations initiatives for the flagship Miami festival. When festival work slowed down in 2020, she also launched JSloane Creative to independently promote artists she believes in. Before joining mob, Jaime launched the Los Angeles arm of New York-based music public relations firm Rephlektor Ink. She served as the West Coast PR Manager for three years, leading campaigns for artists such as Claptone, Loco Dice, Louis The Child, Flosstradamus, NGHTMRE, Seven Lions, and Tritonal, and representing labels like Ultra Music, Anjunabeats, and Circus Records. Jaime cut her teeth in electronic music as the Head of PR for Dim Mak, managing public relations for the label’s artists, releases, and events.

Sara Abee

Sugar Society | North Carolina, USA

Sara Abee is the Marketing Coordinator for Charlotte-based promotion company, Sugar Society. Sara is responsible for coordinating all social media posts, managing the street team, and assisting with executing the localized marketing plans both physically and digitally. Sara also manages the box office and is the assistant to the director for all event operations. After graduating from Appalachian State with a major in Advertising and a minor in international business, Sara gained experience in event management through assisting in the production of large-scale retail pop-up events across the east coast. She continues to provide contractual work for various event agencies in Charlotte by organizing promotional events for brands such as Grey Goose and Bacardi. Her knowledge and experience in the live event space make her a force to be reckoned with as she continues to make an impact on the Charlotte dance scene.