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Announcing Disco U!

disco u

Disco Donnie Presents has always been in the business of furthering lives with the power of music, and we’ve recently extended that idea with the formation of our Disco U program.

Disco U was championed as a way to generate greater mobility within the ranks of the music industry to help aspiring professionals build a career path within the music business.

Disco U is a combination of two programs which include the Disco U Shadow to Spotlight program and the Leon Jackson Memorial Scholarship.

Video the Disco U portion of our website to learn more!

Use Code CYBER22 to Save 15% Off Tickets!

As we enter the fun-filled holiday season, we’re feeling particularly grateful for our Disco family, who join us year-round to fill the floors with dance. The music we love has brought us together once again, bringing many happy moments. To thank you for blessing us with your friendship, we wanted to share a special offer to take 15% off select club shows!

With a cornucopia of events running in all corners of the country, feast yourselves on our abundant harvest of productions this fall. There’s more than enough to go around, including a variety of electronic artists and venues.

Fortunately, you can enjoy a 15% discount on tickets by entering the code CYBER22 online at checkout. Don’t hot potato this deal; gobble up the savings with a week-long sale running until midnight (11:59 PM PST) on Cyber Monday, November 28th.

Some exclusions may apply. Browse the complete list of participating events below.

Houston

Tampa

Cincinnati

Columbus

Orlando

Charlotte

Saint Louis

Dallas

New Orleans

Austin

Oklahoma City

Savannah

Portland

Use Code BACK2SCHOOL22 to Save 22% Off Tickets!

At the close of summer in kid world, back-to-school sales were a time to stock up on clothes, school supplies, and accessories. But in Disco world, back-to-school sales mean it’s time to stock up on tickets to see your favorite dance music acts!

It’s always a bummer when summer ends, so to lessen the blow, starting Monday, August 29th through Tuesday, September 6th at midnight (11:59 PM PST), we’re offering a 22% discount off online ticket purchases with promo code BACK2SCHOOL22!

Use promo code BACK2SCHOOL22 at checkout to save 22% on tickets!

Some exclusions may apply. Browse the complete list of participating events below.

Austin

Charlotte

Cincinnati

Columbus

Dallas

Durham

El Paso

Gainesville

Houston

New Orleans

Oklahoma City

Orlando

Raleigh

San Antonio

Saint Louis

Tallahassee

Tampa

Women of the Disco: Chloe Gershenson

While it’s no secret that women are underrepresented in the Music Industry; Female leadership has proven to be an imperative factor for the success of the Electronic Dance scene. Women of The Disco is an initiative to highlight some of those powerhouses who are trailblazing the path and shaping the future of EDM. This month’s feature is Chloe Gershenson, a music marketing manager for Crowd Control, based out of Los Angeles.

Chloe Gershenson

Chloe Gershenson

Give us background on your career and how you got your start in the entertainment industry.

I dabbled in promoting in college for clubs in DC Nightlife once I turned 21. I was sick of going to the same frat parties and hearing “Clarity” by Zedd and Justin Bieber on repeat every night. After college, I was working at the feminist activist collective The Outrage where I learned the ins and outs of social media and paid marketing, and how to build a brand. When I wasn’t at protests or registering people to vote at concerts, I was frequenting local venues such as Echostage, Flash, Soundcheck, and U Street Music Hall (RIP), Nu Androids Pop-ups, and 930 Club, and I quickly realized that the best way to save money on concert tickets was to know the promoters. I left DC in 2018 because I realized that music was my passion and I needed to be in LA to pursue that passion.

Thanks to the marketing skills I gained working at a brand, my first job in music was an entry level role in the Ticketmaster digital marketing department at the Hollywood office. I was promoted after a year because I was a fast learner and had strong writing and analytical skills. I was supposed to transition to the marketing team at Live Nation, but was furloughed in October 2020 due to the pandemic. Because the future of Live Events felt uncertain at the time, I took a job at a marketing agency working on HBOMax’s digital ad strategy where I gained even more paid media experience. When the opportunity presented itself to go back to music by working at the boutique agency Crowd Control Digital, I jumped at the chance. I was offered back my old job at Ticketmaster, but I wanted the opportunity to focus on Music instead of Entertainment and work with more clients in EDM, my favorite genre.

Describe your current role or day-to-day responsibilities.

As a marketing manager, I work on digital campaigns across platforms such as Instagram, TikTok, Google, Programmatic, and YouTube to promote music and sell tickets. My clients range from artists and brands to venues, promoters, and individual tours. In a typical day, I could start off in the morning working on a multi-channel marketing proposal for an upcoming EP release, then take a meeting with one of my venue clients to discuss marketing campaigns for that week’s shows, and end the day by setting up a campaign or helping a brand brainstorm copy for their creatives before leaving the office to go to a client’s show.

What attributes have helped you find success within your profession?

Asking lots of questions, knowing how to write a professional email, staying organized and time management, creativity, curiosity and passion for my industry, maintaining friendships and connections – especially with other women in a male dominated industry. Knowing how to advocate for yourself. Staying curious and on top of industry and marketing trends and having a pulse on pop culture.

Do you have any advice for other women in this field?

Communication is key. Without communication an entire project or campaign can completely fall apart. Know how to communicate clearly and professionally, and remember that active listening is a part of communication. Also, be respectful in how you communicate and don’t look down on people. The intern you talk down to could be your boss one day!

Some of Chloe’s notable achievements:

  • Paid media strategy and campaign management for the 2022 Subtronics Fractals tour (which featured 25+ sold out shows).
  • Social media ad management for Sound Nightclub and Framework.
  • Complete management of digital ads for Asteria Music Festival 2021, increasing ticket sales by over 50% in the month leading up to the festival.

New Scholarship at Blair School of Music Honors Music Promoter Leon Jackson

A new scholarship fund has been established at the Blair School of Music in honor of Leon Jackson, the late music and event promoter who introduced a generation of Nashvillians to electronic dance music.

DDP Worldwide Inc., better known as Disco Donnie Presents, has made a $100,000 charitable contribution to Vanderbilt to endow the Leon Jackson Scholarship. This need-based scholarship will go to deserving undergraduate students at Vanderbilt Blair, with preference given to students from groups that are underrepresented at the school.

Jackson, who died of colorectal cancer in 2016 at age 47, was a beloved figure in Nashville’s nightclub community for more than 20 years, promoting dance and electronica events at venues throughout the city, starting as a “street team” promoter at Nashville’s Hillwood High School and Belmont University, then through his own production company, Ultimo Presents, and later in partnership with large-scale event promoters Insomniac Events and Disco Donnie Presents.

Jackson worked all his life to erase prejudice and pigeonholing in the music industry by giving a voice and platform to talented artists from a wide range of communities and musical genres. This scholarship continues that legacy, by helping increase diversity of viewpoint and experience at Vanderbilt Blair.

“In the five years since Leon left us, we’ve reflected on the positive mark he left in this world,” said Donnie Estopinal, CEO of Disco Donnie Presents. “He was a mentor to many, and helped provide opportunities to upcoming talent in the Nashville music scene. DDP couldn’t think of a more fitting way to continue his legacy than through an endowed scholarship in the field he loved most.

“Leon knew the power of higher education and its ability to change lives, and he viewed the Vanderbilt University Blair School of Music as aspirational. But above all, he was an observer and listener. And he understood the importance of understanding diversity in life and its potential in business.”

“We are proud to honor the memory of Leon Jackson with this new scholarship,” said Lorenzo F. Candelaria, Dean of the Vanderbilt Blair School of Music. “In addition to foregrounding in perpetuity an important and dazzling entrepreneur in the music industry, the Leon Jackson Scholarship firmly underscores our commitment to inclusive excellence at Vanderbilt Blair.” Disco Donnie Presents is an award-winning and recognized leader in electronic dance music event production, founded by veteran promoter James “Disco” Donnie Estopinal. Since the company’s inception in 1994, DDP has sold more than 17 million tickets, producing more than 17,000 live events, arena shows and outdoor festivals in more than 100 markets around the world, including the U.S., Mexico, Canada, and Panama. Annually, DDP is responsible for organizing and promoting nearly 1,000 club events across the U.S. ranging from Portland, Columbus, Houston, Tampa, New Orleans, Dallas, and St. Louis to name only a few. DDP is also known for producing such major festivals such as The Day After, Ultimate Music Experience, Sun City Music Festival and, most recently, Ubbi Dubbi, Sunset Music Festival, Ember Shores and Freaky Deaky.

For more information, contact Vanderbilt Blair Director of External Relations Kristin Whittlesey at kristin.whittlesey@vanderbilt.edu or 615-491-7460.

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